The “Twitter” brand will soon disappear
Elon Musk has invited users to propose a logo using the letter “X”, promising to upload it if it’s good enough.
Elon Musk is going one step further in his bid to rid himself of Twitter, announcing on Sunday that he plans to change the social network’s name and logo. In a tweet published just after midnight, the billionaire owner of the platform declared: “And soon we’ll be saying goodbye to the Twitter brand and, gradually, to all the birds”. He also issued a challenge inviting users to come up with a logo using the letter “X”, promising to upload it globally tomorrow if it’s deemed good enough. During an audio chat on Twitter Spaces, he answered “Yes” to the question whether Twitter’s logo would change, adding that “it should have been done a long time ago”.
Elon Musk is having a hard time managing Twitter in a disastrous way, and he wants to rename Twitter to X Corp to reflect his vision of creating a “super app” similar to WeChat in China.
Also gone is the Twitter logo, depicting a blue bird, considered to be their most recognizable asset, according to the company’s website. However, it was temporarily replaced in April by Dogecoin’s Shiba Inu dog, leading to a significant rise in the cryptocurrency’s value.
The proposal to limit the number of tweets each account can read daily, announced by Musk earlier this month, drew widespread criticism from users and marketing professionals alike. The decision has also contributed to the growing popularity of the rival Threads service, owned by Meta, which recorded over 100 million registrations in just five days after its launch.