Netflix is positioning itself on mobile games
Netflix, has declared the global launch of several mobile games for its subscribers as the group looks to diversify into the lucrative video game market.
Two of the titles Netflix is offering are from the universe of the platform’s sci-fi/horror series “Stranger Things” (“Stranger Things: 1984” and “Stranger Things 3: The Game”).
The other titles (“Shooting Hoops”, “Card Blast” and “Teeter Up”) are card or skill games. These games were already available for a few weeks for Netflix members in Poland, Spain and Italy.
Subscribers around the world with a tablet or a smartphone Android, the mobile operating system of Google, will now be able to download them for free from their device and play them without being exposed to advertising. The group has not announced whether it will soon launch these games on devices equipped with the iOS system developed by Apple.
However, it has indicated that other titles should follow soon.
Netflix has been displaying its ambitions in the video game industry for several months now, while competition is becoming increasingly intense in the streaming sector with the launch of rival offers such as HBO Max or Peacock TV.
Beyond direct competitors like Disney+, the California-based group’s executives regularly mention YouTube, social networks and video games among their rivals in the entertainment market.
The company bought its first video game studio in September, Night School Studio, a California-based startup that created the supernatural thriller Oxenfree.
Netflix also hired Mike Verdu, a former Electronic Arts and Facebook executive, last summer to oversee its video game business.
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