David Smadja

  Best Global Brands of Interbrand : the top 25 with the top trio , the same as 2020 , Apple , Amazon , Microsoft . Tesla in front of Facebook, the French luxury company, very well placed with LVMH, the French luxury group in 13th position.
 
  Interbrand's top 10 Best Global Brands 2021 is unchanged from 2020, with Apple in the lead ahead of Amazon and Microsoft. On the other hand, several new brands appear in the top 25: Tesla confirms its progression and moves from the 40th position to the 14th position with an increase in value of +184%.

The manufacturer is just ahead of Facebook, which loses two places. Hermès (23rd) joins the two French brands in the top 25: Louis Vuitton (13th, +4) and Chanel (22nd, -1).

In 2021, only one brand has entered the top 100: Sephora in 100th position, making LVMH the first group to have five brands in this ranking (with Sephora, but also Louis Vuitton in 13th position, Tiffany & Cie in 92nd, Hennessy in 95th and Dior in 77th).