Google is touching everything like smartphones, laptops and headsets, Google has recently added a connected watch to its Pixel product line as part of a strategy to make its services accessible at any time on various devices.
Alphabet has a subsidiary that had previously developed operating software for other brands’ connected watches but this time designed and manufactured its own item.
Google named this watch “Pixel Watch”, which was presented at the annual developer conference held by Google in California, where the group also teased a new tablet, showed a new version of its headphones and displayed a more affordable model of its smartphone.
With artificial intelligence, the cloud and purpose-built computer chips, the Pixel line of devices are meant to be able to coordinate easily, said Google’s head of devices and services, Rich Osterloh.
“All these objects work together according to our vision of ambient computing,” he explained during a presentation to the press.
This Google watch will be launched in the fall.
The watch will integrate health-related applications from Fitbit, a brand of connected objects specialized in fitness. Google had announced its buyout for USD 2.1 billion in 2019 with the aim of better competing with Apple’s watch, a deal that was finalized in 2021.
Google’s watch , the Pixel Watch will be able to sync with other devices using the Android operating software or will be able to have its own internet connection.
Google will also release a new version of its smartphone, the Pixel 7, in the coming months, with prices and features yet to be detailed.
A smaller version of the Pixel 6 presented last year, Pixel 6a will be available on July 28 at a price of 449 USD, along with the new Pixel Buds Pro headphones, with an active noise cancellation system, at 199 USD.
The group is also working on a new tablet that should be released next year, as the group believes that the large-screen portable device segment remains attractive despite the downturn in demand.
While Google’s search engine is ultra-dominant and its operating software, Android, powers the vast majority of the world’s smartphones, the company’s own products are struggling to amass market share.
“There are a lot of projects being worked on in the Pixel line, and that’s an investment in all kinds of technology,” Rich Osterloh noted.
“It’s like an iceberg,” he noted. Until now, “you didn’t see much of what was going on under the surface but now you can start to see everything coming up.”
Alphabet boss Sundar Pichai, for his part, provided an overview of the augmented reality glasses Google is working on, providing few details but demonstrating how they could translate conversations in real-time or show transcripts.
On the software side, Google presented new artificial intelligence features allowing for example even more “natural” conversations with its voice assistant. The group has also added 24 languages to Google Translate, including Bambara, Lingala and Quechua, bringing the translation possibilities to 133 languages.
Google users will also now be able to search by combining images captured by smartphone, voice or text directions, for example by filming the chocolate bar aisle while asking which brands are hazelnut-free.

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