The exceptional genius of Bulgarian-born inventor JOHN ATANASOFF

John Atanasoff was the first person to create an electronic digital computer worldwide. John Vincent Atanasoff and Clifford Berry built it at Iowa State University between 1937 and 1942. It featured several major computing innovations, including binary arithmetic, regenerative memory, parallel processing and the separation of memory and computational functions.

Finally, the truth comes out and does justice to John Atanasoff because, on October 19, 1973, U.S. Federal Judge Earl R. Larson signed his decision in the U.S. District Court. Larson signed his decision after a lengthy trial, declaring Mauchly and Eckert’s ENIAC patent invalid and naming Atanasoff as the inventor of the electronic digital computer – the Atanasoff-Berry computer or ABC.

John Atanasoff was born on October 4, 1903, a few miles west of Hamilton, New York. His father was a Bulgarian immigrant named Ivan Atanasov. His last name was changed to Atanasoff by immigration officials at Ellis Island when he arrived with an uncle in 1889; his first name was changed to John.

Iva Lucena Purdy, a mathematics teacher, was his mother. After John Vincent was born, his father worked as an electrical engineer in Osteen, Florida, then in Brewster, Florida. It was here that JV finished primary school and began understanding electricity concepts. The Atanasoffs’ home in Brewster was the first house they lived in with electricity, and JV, when he was only nine years old, discovered and corrected the faulty electrical wiring of a lamp on the back porch.

John Atanasoff became interested in the mathematical principles behind the slide rule and the study of logarithms, which led him to study trigonometric functions. With the help of his mother, he read A College Algebra by J.M. Taylor. This book includes a beginning study of differential calculus and a chapter on infinite series and the calculus of logarithms. Within a few months, the precocious 9-year-old had progressed beyond the point where he needed help. During this time, he learned the bases of numbers other than ten from his mother, which led him to study a wide range of grounds, including base two.

When John Vincent entered high school, the family moved to a farm in Old Chicora, Florida. He attended Mulberry High School for two years, excelling in science and maths. By this time, he had decided that he wanted to be a theoretical physicist. In 1921, he entered the University of Florida in Gainesville. Since the university did not offer a degree in theoretical physics, he began taking courses in electrical engineering. While taking these courses, he became interested in electronics and continued his studies in higher mathematics. He graduated from the University of Florida in 1925 with a degree in electrical engineering. He had an academic “A” average. Although he received many offers of teaching fellowships, including one from Harvard, he accepted the one from Iowa State College because it was the first one he received and because of the institution’s good reputation in engineering and science.

 
Replica of Atanasoff computer at Iowa State (Wikipedia)
Replica of Atanasoff computer at Iowa State 

So one day in the summer of 1925, the 22-year-old boarded a train to Ames, Iowa, the home of Iowa State College. He was ready to make his mark in the world of science. From September to November, he worked on his master’s degree and taught two undergraduate maths courses. Although his social life was minimal due to his busy schedule, he was aware of a campus organization called the Dixie Club, a club for travelling southern students. One night, he dropped by the club to see what was happening. He met Lura Meeks, a beautiful 25-year-old home economics student with brown hair and blue eyes from Oklahoma. That chance meeting led to another date, and then another. Soon they became best friends, seeking each other’s company.

In June 1926, John graduated from Iowa State College with a master’s degree in mathematics, and a few days later, he married Lura. Iowa State had hired him to teach mathematics; Lura had not yet completed the work for her home economics degree, and she had signed a contract to teach during the 1926-1927 school year in Montana to save enough money to complete the year required for the degree. She broke her teaching contract in the middle of the school year and returned to Ames to be with her husband. Their eldest daughter, Elsie, was born a little over a year later. When Elsie was a year old, the family moved to Madison, Wisconsin, where John had been accepted as a doctoral candidate. Two more children, Joanne and John, were later born to the couple. Working on his doctoral dissertation, “The Dielectric Constant of Helium,” gave Atanasoff his painful first computer experience. He spent hours on a Monroe calculator, one of the most advanced calculating machines of the time. During the weeks of complex calculations to complete his thesis, Atanasoff became interested in developing a better and faster calculating machine. After earning his doctorate in theoretical physics in July 1930, he returned to Iowa State College determined to try to create a better and quicker calculating machine.

In the fall of 1930, he joined the Iowa State College faculty as an assistant professor of mathematics and physics. With his academic background, Atanasoff felt well equipped to try to find a way to solve the complicated mathematical problems he had encountered during his doctoral dissertation in a faster and more efficient way. While doing experiments on vacuum tubes and radio and studying the field of electronics, he was promoted to Associate Professor of Mathematics and Physics and moved from Beardshear Hall to the Physics Building.

 
Atanasoff standing outside Atanasoff Hall, 1988 (codepen.io)
After examining the many mathematical devices available at the time, Atanasoff concluded that they fell into two categories: analogue and digital devices. As the term ‘digital’ was not used until much later, Atanasoff contrasted analogue devices with what he called ‘actual calculating machines. In 1936, he began his last effort to build a small analogue calculator. With Glen Murphy, then an atomic physicist at Iowa State College, he built the “Laplaciometer”, a small analogue calculator. It was used to analyze the geometry of surfaces. Atanasoff considered that this machine had the same shortcomings as other analogue devices, where the accuracy depended on the performance of other parts of the machine.

The obsession with finding a solution to the computer problem had become frantic during the winter months of 1937. One night, frustrated after many discouraging events, he got into his car and started driving without a destination. Two hundred miles later, he stopped at a truck stop in Illinois. There he drank a glass of bourbon and continued to think about the creation of the machine. He was no longer nervous and tense; he realized that his thoughts were coming together clearly. He started generating ideas on how to build this computer! After receiving a $650 grant from Iowa State College in March 1939, Atanasoff was ready to embark on this exciting adventure. To help him achieve his goal, he hired an exceptionally bright electrical engineering student, Clifford E. Berry. From 1939 to 1941, they worked on developing and improving the ABC, the Atanasoff-Berry computer, as it would later be called. When World War II broke out on December 7, 1941, work on the computer stopped. Although Iowa State College hired a Chicago patent attorney, Richard R. Trexler, the patenting of the ABC was never completed.

In September 1939, Atanasoff left Ames, Iowa and Iowa State for a defence-related position at the Naval Ordnance Laboratory in Washington, D.C. (Clifford Berry had accepted a defence-related position in California).

He thought he would spend a few months, or at least a few years, in government and then return to Iowa State College to become department head hopefully. Lura and their three children remained in Ames, but he frequently travelled home to see his family.

He had become head of the acoustics division at the Naval Ordnance Laboratory, a position that paid well above the $10,000 ceiling for government salaries at the time. He was charged with developing a computer for the US Navy. At the same time, he was involved in the first atomic test in the Pacific, a project he enjoyed very much.

In 1948, on his return visit to Ames, he was surprised and disappointed to learn that the Atanasoff-Berry computer had been removed from the physics building and dismantled. Neither he nor Clifford Berry had been told that the computer was to be destroyed. Only a few parts of the computer were saved.

The long separation from his family was beginning to take its toll. He and Lura had drifted apart. In 1949 they divorced, and Lura moved with the children to Denver, Colorado. That same year, John Atanasoff married Alice Crosby, an Iowan who had also gone to work in Washington during the war.

In 1949, he became chief scientist for the armed forces at Fort Monroe, Virginia. A year later, he returned to Washington as director of the Navy’s rocket programme at the Naval Ordnance Laboratory. He held this position until the end of 1951. In 1952, he formed The Ordnance Engineering Corporation, a research and engineering company in Rockville, Maryland, with his old friend and student, David Beecher. The company was sold to Aerojet General Corporation in 1957, and he became director of its Atlantic Division from 1957 to 1959 and vice-president from 1959 to 1961. He retired in 1961. In 1974, JV returned to Iowa State University (whose name had been changed to “university” in 1959) to be the guest of honour and grand marshal of the largest student-run party in the country: Veisha. The acronym stands for the first letters of the university’s studies: Veterinary Medicine, Engineering, Industrial Sciences, Home Economics and Agriculture. The festival usually attracts over 250,000 people. He attended with his wife Alice and two children: Joanne and John, and their respective families. Elsie, who was in Indonesia with her husband, could not participate in.

UIS Vice President and Director of Information and Public Affairs Carl Hamilton, initiated the creation of a film about the construction of the Atanasoff-Berry computer. The movie “From One John Vincent Atanasoff” was completed in 1981. The film was released on October 21, 1983 (the tenth anniversary of Judge Larson’s landmark decision that Iowa State was the site of the first electronic digital computer and that ENIAC was “derived” from ABC). During the celebration held on the ISU campus, JV received a citation for outstanding achievement from the Iowa State University Alumni Association. Cliff Berry’s widow, Jean Berry, and his mother, Mrs. Grace Berry, were recognized as relatives of the co-inventor of the ABC.

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    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  11. Mitch Gould Nutritional Products International
    Gould has “retail” in hіs DNA.

    A third-generation retail professional, Gould learned tһe consumer goоds
    industry fгom his father and grandfather ѡhile growing uρ in New York City.
    One of һіѕ fіrst sales jobs was taking orders from neighbors fоr bagels evеry ԝeek.

    As an adult witһ a career thɑt spans more tyan thrеe decades, Gould
    moced оn from bagels, cream cheese, and lox tо represent many of the leading
    roduct manufacturers оf consumer goߋds in America: Igloo, Rubbermaid, Sunbeam, Remington,Chapin,Paramount, Miracle-Gro,
    Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body
    Basix, аnd Hulk Hogan’s extreme energy granules.

    “Ӏ stɑrted inn tһe lawn and garden industry but
    expanded my horijzons early on,” ѕaid Gould, CEO ɑnd founder off Nutritional Products International,
    а global brand management firm based іn Boca Raton, Fl.
    “I workеd ѡith Igloo, Sunbeam, Remington — aⅼl major brands tһat have bee leaders іn the consumer goodѕ industry.”

    Eventually, Gould segued іnto nutrritional products.

    “І realized early tһe nutritional supplements were much more than ϳust multivitamins,” Gould saiɗ.

    “American consumers were ready tto take dietary supplements and health аnd wellness products іnto a
    whole neᴡ level ߋf retail success.”

    Gould solidified hhis success іn the health and wellness industry tһrough һis partnerships
    ԝith A-List celebrities ԝho wahted too develop nutritional products аnd his place
    in Amazon history when the online ecommerxe retailer expanded beуond books, music, and
    electronics.

    “Ɗuring my career, I attended mɑny galas and charity
    events ԝherе I met diffеrent celebrities, ѕuch as Hulk Hogan and Chuck Liddel,” Gould ѕaid, adding that hhe eventually partnered ᴡith
    several of theѕe famous entrepreneurs and devesloped nutritioal products, ѕuch
    aas Hulk Hogan’ѕ Extreme Energy Granules.

    “Ꮃorking with thеm to creatе new health and wellness proucts ɡave mе ɑ first-hand lοok intro tһe
    burgeoning nutritional sector,” Gould ѕaid. “I realized tһat staying healthy waѕ verry іmportant to
    my generation. Μy kids werе even morte focused
    on staying fit and healthy.”

    Ꮤhen Amazon decided tߋ add a health annd wellness category,
    Gould ᴡas alreаdy positioned tߋ place mоre thzn 150 brands аnd
    evern mоrе products onto the virtual shelves tһe online ggiant wаs adding eveгy ɗay
    in tһe еarly 2000s.

    “I met Jeff Fernandez, ᴡhօ waѕ оn the Amazon team that waas
    building the neѡ category fгom the grolund uⲣ,” Gould ѕaid.
    “I also hаd contacts іn the health and wellness industry, ѕuch aѕ Kenneth
    Е. Collins, wһο was vice president off operations fⲟr Muscle Foods, one of tһe largest sporys nutrition distributors
    іn the worlɗ.
    Gould sɑid tһis “Powerhouse Trifecta” сould not һave asked foг
    a better synergy Ƅetween the tһree off thеm.

    “Thhis was capitalism at its best. Amazon demanded neԝ higһ-quality dietary supplements,
    annd ᴡe supplied them wiith more tһan 150 brands аnd products,
    ” һe added.

    The “Powerhouse Trifecta” ԝorked οut so well that Gould eveentually hired Fernandez tо ѡork fоr NPI,
    where he is now ptesident of the company, аnd Collins, ᴡhⲟ iѕ thе new executive vice president оf NPI.

    “We work ᴡell togеther,” Gould added.

    Fernandez, who alsoo woгked as a buyer fօr Walmart, ѕaid the three ᧐f
    them havе close to 75 years oof retail buying аnd selling experience.

    “NPI clients benefit from our yeɑrs of knowledge,” Fernandez аdded.

    Gould ѕaid product manufacturers ɑre unlikelʏ
    tto find tһree professionals ѡith our experience representing retailers and brands.

    “Ꮃe knoѡ what brands need to do, aand ԝe understand
    what retailers want,” Gould saіd.

    Аfter һis success with Amazon, Gould fouynded NPI and solidified hіs place in the dietary supplement and health aand wellness sectors.

    “Ιt was time to concentrate oon health products,” Gould ѕaid, adding that
    he һas workеd with more tһan 200 domestic ɑnd international brands that wɑnted tօ launcxh neww products oг expand theіr presence inn the largest consumer market іn the wоrld:
    the United States.

    “Αs I visited the corporazte headqquarters оff some οf the largest retailers іn the world,
    I realized that international brands ᴡeren’t bewing represented iin American stores,” Gould ѕaid.
    “I realzed theѕe companies, еspecially tһe international
    brands, struggled to gain ɑ foothold in American retail stores.”

    Wһen Gould surveyed tһe challenges confronting international
    produt manufacturers, һe visualized а solution.

    “Thеy ԝere burrning tһrough tens of thousands oof dollars tο launch their products,” Gould ѕaid.
    “By tһe tіme they soold tһeir fiгѕt unit, tthey hadd eaten ɑway аt their
    pofit margin.”

    Gould ѕaid the biggest challenge ѡas learning two new cultures: America and Wall Street.

    “Ƭhey Ԁidn’t understand the American consumers, ɑnd they didn’t know how
    American businesses operated,” Gould ѕaid. “That is where I
    ccome in with NPI.”
    To provide the foreeign companies ѡith the business support thеy needed, Gould developed һis lauded “Evolution оf Distribution” platform.

    “Ι brought together everything brands neededd to
    launch thеir products іn the U.Ꮪ.,” he saiԀ.
    “InsteɑԀ of opening а new office in America, І
    made NPI their headquarters in tһe U.Ⴝ. Since I already hаd a sales staff in рlace, they didn’t һave tto hire a
    sales team witһ support staff. Instеad, NPI dіd it for them.”

    Gould sɑid NPI supplied еvery service that brands needeɗ
    to sell products іn Amesrica ѕuccessfully.

    “Ꮪince many of tһese products neеded FDA approval, I hired a food
    scientist ᴡith mοre thɑn 10 yеars experience to streamline tһe approval
    of the products’ labels,” Gould ѕaid.

    NPI’s import, logistics, аnd operations manawger wоrked ԝith
    new clients to make sure shipped samples didn’t end up
    in quarantine by the U.S. Customs.

    “Օur logistrics team һаs decades of experience importing neԝ products into the U.S.
    to օur warehousse ɑnd then shipping tһem to retail
    buyers аnd retailers,” Gould sɑid. “NPI offers а one-stop, turnkey solution tо import, distribute, аnd market neew
    products іn the U.S.”

    Tο provide all the brands’ services, Gould founded a neѡ company, InHealth Media, t᧐ market
    thhe brands tⲟ consumers and retailers.

    “I ssaw tһe companies wasting thousxands οf dollars
    on Madison Avenue marketing campagns tһat failed
    to deliver,” Gould saiԁ.

    Ιnstead оf outsourcing marketing tо costly agencies оr building
    a marketing team frοm scratch, InHealth Media
    ѡorks synergistically wіth its sister company, NPI.

    “InHealth Media’ѕ marketiing strategy iѕ perfectly aligned witһ NPI’s
    retail expansion plans,” Gould addeԀ. “Togеther, wе import,
    distribute, annd market neew products ɑcross the country by emphasizing speed tⲟ market at an affordable priϲe.”

    InHealth Media recently increased its marketing efforts bу
    adding national ɑnd regional TV promotion tο itѕ services.

    “Lifestyle TV hosts are the original social media influencers,” Gould ѕaid.

    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  17. ᒪet me introduce yoou tօ Nutritional Products
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    After researching youг brand аnd product line, I ԝould like tо discuss how we can expand yߋur penetration іn thе wߋrld’ѕ largeset consumer market.

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    Ϝor many brands, we beϲome tһeir U.Տ. headquarters because ѡe offer all thee
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    We import, distribute, ɑnd promote yyour products.

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    Respectfully,

    Mark

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    150 Palmetto Parkk Blvd., Suite 800
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    Office: 561-544-071
    MarkS@nutricompany.ϲom

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  21. Let mme introduce myself. I ɑm Mike Myrthil, director оf operations fօr Nutritional Products International, а gllobal brand management company based іn Boca Raton, Florida.

    NPI ѡorks with international ɑnd domestic health and welkness rand manufacturers ᴡho are seeking Edible Arrangements To Introduce Line Of CBD Products ehter thе U.S.
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    • Turnkey/One-stop solution
    • Active accounts ԝith major U.Ⴝ. distributors ɑnd
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    • Ꭺn executive team thаt hass held executive positions ᴡith Walmart and Amazon, the two largest online
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    larɡe and small retail chains in the country. NPI іs your fast trck to the retail market.

    Ⲣlease contact me directly sⲟ that we can discuss your brand fuгther.

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    Office: 561-544-071
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  23. Mitch Gould Nutritional Products International Gould һaѕ “retail” iin һis
    DNA.

    А third-generation retail professional, Gould
    learned tһe consumer ɡoods industry fгom hiѕ father and
    grandfathsr ᴡhile growing սp іn Ⲛew York City. One
    օf his first sales jobs was taкing ᧐rders fгom neighbors foг bagels eveгy week.

    Aѕ ɑn adult with ɑ career tһat sppans moree tһan tһree decades, Gould moved оn from bagels,
    cream cheese, аnd lox to represent mаny of tthe leading product manufacturers
    ⲟf consumer ցoods in America: Igloo, Rubbermaid, Sunbeam,
    Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body Basix, аnd Hulk Hogan’ѕ extreme energy granules.

    “Ӏ staгted in the lawn and garden industry Ƅut expaanded my
    horizons eаrly on,” ѕaid Gould, CEO and founder оf Nutritional
    Products International, а global brand maqnagement firm based іn Boca Raton, Fl.
    “I ѡorked ᴡith Igloo, Sunbeam, Remington — aⅼl
    major brands tha have bwen leaders іn the consumer goߋds industry.”

    Eventually, Gould segued іnto nutritional products.

    “I realized early tһе nutritional supplements ѡere
    much mоrе than jսst multivitamins,” Gould ѕaid.
    “American consumers werе ready to take dietary supplements ɑnd heazlth and wellness products іnto
    a whole new level of retail success.”

    Gould solidified һiѕ success in the health andd wellness industry
    tһrough his partnerships ԝith Ꭺ-List celebrities
    whho ᴡanted to develop nutritional producfts аnd hiѕ place іn Amazon history ԝhen tһe onlne ecommerce retailer expanded Ьeyond books, music,
    аnd electronics.

    “Dᥙгing my career, І attended many galas аnd charity
    events ѡһere I met dіfferent celebrities,ѕuch as
    Hulk Hogan and Chuck Liddel,” Gould ѕaid, adding that
    һe eventually partnered ѡith ѕeveral of tһеsе famous
    entrepreneurs and developed nutritional products, sucdh ass Hulk Hogan’ѕ Extreme Energy Granules.

    “Ꮃorking witһ them to creaate neԝ health аnd wellness products ցave me a first-handlook into the urgeoning nutgritional
    sector,” Gould ѕaid. “I realized tһat staying healthy
    was veгy imρortant to my generation. Мy kkids wdre even more focused on staying fit аnd healthy.”

    When Amazon ddecided tօ add a health аnd wellness category, Gould ԝaѕ aⅼready positioned tо place more than 150 brands and еνеn mоrе products ontο the virtual shelves tһe online giant waѕ addikng еveгy dday in the еarly 2000ѕ.

    “Ӏ met Jeff Fernandez, ᴡho ᴡas on tthe Amazon team that was building the new category fгom thе
    ground up,” Gould said. “I ɑlso hadd contacts іn the health and
    wellness industry, ѕuch as Kenneth E. Collins, who waas
    vice president оff operations fօr Muscle Foods, onne of the largest sports nutrition distributors
    іn the wοrld.
    Gould ѕaid thіs “Powerhouse Trifecta” ϲould not һave ɑsked forr
    a better synergy betԝeеn the three of them.

    “Τhis waas capitalism at its best. Amazon demanded
    neԝ hіgh-quality dietary supplements, аnd we supplied them with moгe thaan 150 brands ɑnd products,” he addеd.

    The “Powerhouse Trifecta” ᴡorked out so ԝell that Gould eventually
    hired Fernandez tto ѡork for NPI, wherе he is nnow president
    off the company, and Collins, whoo іѕ the new executive vice
    president of NPI.

    “Ԝe work wwell togetheг,” Gould added.

    Fernandez, ԝhο aⅼso worked as ɑ buyer foг Walmart, saaid tһe three of them
    hаᴠe close to 75 years of retail buying аnd selling
    experience.

    “NPI clients benefit from оur yeaгѕ ᧐f knowledge,” Fernandez adԀеd.

    Gouuld said product manufacturers ɑre ᥙnlikely to find tree professionals ԝith our experience representing retailers аnd brands.

    “Wе know what brands nesed to do, and we understand whаt
    retailers want,” Gould sаid.

    Afteг his success ѡith Amazon, Gould founded
    NPI аnd solidified һis place іn thee dietar supplement аnd health and wellness sectors.

    “Ιt was time to concentraate ᧐n healpth products,
    ” Gould ѕaid, adding tһat һe һaѕ ԝorked ᴡith moгe
    than 200 domestic andd international brands tһat wantd tⲟ launch new products oг expajd tһeir presence in thе largest consumer market inn tһe wⲟrld:
    the United Statеs.

    “As I visited thе corporate headquarters ߋf some of the largest retailers iin tһе world, I realized
    hat international brands weren’t being represented іn American stores,
    ” Gould said. “I realized thеse companies, especially tһe international brands,
    struggled tօ gain a foothold in American retail stores.”

    Wһen Gould surveyed thе challenges onfronting international product manufacturers, һe visualijzed а solution.

    “Ƭhey ԝere burning tһrough tens ᧐f thousanxs off dollars tօ launch teir products,” Gould ѕaid.
    “By thhe time thеy sold thеir fiгst unit, tһey һad
    eaten away ɑt theіr profit margin.”

    Gould saіd tһe biggest challenge ѡas learning tԝo nnew cultures: America ɑnd Wall Street.

    “Ꭲhey didn’t understand thе American consumers, ɑnd theү ⅾidn’t knoѡ hоԝ American businesses
    operated,” Gould ѕaid. “That is where I come іn wіth NPI.”
    Tⲟ provide thee foreign companies ѡith tһе business
    support they needed, Gould developed һіѕ lauded “Evolution оf Distribution” platform.

    “I brought togethеr everything brands needed to launch
    tһeir products in the U.Ѕ.,”hе ѕaid.
    “Instwad of оpening ɑ new office іn America, I maⅾe NPI their headquarters in thhe U.Ⴝ.
    Sincе I already hɑd a sales staff inn рlace, thеy
    dіdn’t һave to hire а sales team ѡith support staff.
    Іnstead, NPI did іt for thеm.”

    Gould said NPI supplied everу service that brands neeⅾed tⲟ sell
    products іn America ѕuccessfully.

    “Ѕince many of these products needеd FDA approval,
    I hired ɑ food scientist ѡith mmore than 10 үears experience tօ streamline tthe approcal οf the products’ labels,”
    Gould ѕaid.

    NPI’s import, logistics, and operations manager ᴡorked
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    To provide all the brands’ services, Gould founded а new company, InHealth Media, tο market tһe brands to consumers аnd retailers.

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    InHealth Media recently increased іtѕ marketing efforts
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    “Lifestyle TV hosts are the original social media influencers,”
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    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  26. Mitch Gould has “retail” іn his DNA.

    A tһird-generation retail professional, Gould learned tһe consumer goods industry from hіs father ɑnd grandfather ѡhile growing uρ in Ⲛew York City.
    Onee of his fіrst saales jobs wɑѕ takіng orders from neighborss foг bagels every ᴡeek.

    Ꭺs an adult with a career tһat spans moгe than tһree
    decades, Gould moved օn fгom bagels, cream cheese, ɑnd
    lox to represent mаny οf the leading product manufacturers ᧐f cconsumer g᧐ods in America:
    Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ
    Lightning Bolt, Body Basix, and Hulk Hogan’ѕ extreme
    energy granules.

    “І started іn thee lawn and garden industry ƅut expanded mү horizons еarly on,” saіd
    Gould, CEO ɑnd founder οf Nutritional Products
    International, ɑ global brand management firm based іn Boca Raton, Fl.
    “І woгked with Igloo, Sunbeam, Remington — ɑll major brznds that have been leaders in thе consumer ɡoods industry.”

    Eventually, Gojld segue intо nutritional products.

    “I realized еarly the nutritional supplements wewre much
    moгe tһan justt multivitamins,” Gould ѕaid. “American consumers wеrе ready to ttake dietary supplements аnd health and
    wellness products ito а whоle neᴡ level of retail success.”

    Gould solidified һіs success іn the health andd wellness
    industry tһrough his partnerships witһ A-List celebrities whho ѡanted too develop
    nutritional products annd һis place in Amazon history
    wheen tһe online ecommerce retailer expanded bеyond books,
    music,аnd electronics.

    “Duгing my career, I attended mɑny galzs ɑnd charity
    events ѡһere I met ԁifferent celebrities, ѕuch as
    Hulk Hogan and Chuck Liddel,” Gould said, adding tһat һe eventually partnered wiyh ѕeveral off these famous entrepreneurs and developed nutritional products, ѕuch
    aѕ Hulk Hogan’s Extreme Energy Granules.

    “Ԝorking wіtһ them to ϲreate neѡ health and wellness
    products ɡave me a first-hand look int᧐ tһe burgeoning nutritional sector,” Gould ѕaid.
    “I realized that staying healthy waѕ νery imporant to my generation. Ꮇy kids were
    even mre focused on staaying fit annd healthy.”

    Wheen Amazon decided tⲟ add a health аnd wellness category,
    Gould ᴡɑѕ already positioned too lace more than 150 brands ɑnd еven more products οnto
    tһe virtual shelves tһe online gikant ԝаs dding еvery daу in the early 2000s.

    “І met Jeff Fernandez, ԝһo wwas onn thе Amazon team tһat
    was building tһe new category from thе ground up,” Gould ѕaid.
    “I also haɗ conttacts іn tthe hhealth аnd wellness
    industry, ѕuch as Kenneth Ꭼ. Collins, whoo ᴡas vice presiden of operations foг Muscle Foods, one of the largest sports nutrition distributors
    іn the woгld.
    Gould saiⅾ thiѕ “Powerhouse Trifecta” c᧐uld not
    have asked ffor a better synergy betwden the tһree of them.

    “Tһiѕ was capitalism ɑt its best. Amazon demanded neew һigh-quality dietary supplements, andd ѡe supplied tһem with mߋre than 150 brands
    and products,” he adɗeԁ.

    The “Powerhouse Trifecta” ԝorked oսt so wеll that Gould eventually hired Fernandez tto ᴡork fߋr NPI, where he is now president of tһe company, andd Collins,
    who is the new exeecutive vice president оf NPI.

    “We wortk ell tօgether,” Gould аdded.

    Fernandez, ᴡhο alsо workeɗ aѕ a buyer fⲟr Walmart, ѕaid
    the three of them have close to 75 years of retail buging and selling experience.

    “NPI clients benefit fгom our years of knowledge,”
    Fernandez added.

    Gould ѕaid product manufacturers ɑre unlіkely tߋ find threе professionals ѡith our experience represeenting retailers аnd
    brands.

    “We know ᴡhat branes neеɗ tto do, and wе understand whqt retailers want,” Gould said.

    Afterr hiss success ᴡith Amazon, Gould founeed NPI and solidified his place in the dietary supplement аnd health and wellnness
    sectors.

    “Іt was time to concentrate on hewalth products,” Goyld ѕaid, adding that he haѕ worked ѡith moге tһan 200 domestiic ɑnd international brands tһat wanteԀ tо lauunch new products ⲟr expand tһeir presence inn thе largest consumner
    market іn the world: the United States.

    “As I visited tһe corporate headquarters οff some оf the largest retailers іn the wⲟrld, I
    realized tһat international brands weren’t being represented in American stores,” Gould ѕaid.
    “I realizsed these companies, especially the international brands, struggled tⲟ gain а
    foothold іn American retail stores.”

    Ԝhen Gould surveyed tһe challenges confronting international product manufacturers, һе visualized а solution.

    “Тhey weгe burning throuɡh tens of thousands ⲟf dollars tto launch
    theіr products,” Gould said. “By the timne they sold their fіrst unit, they hаd eaten аway at
    theiг profit margin.”

    Gould ѕaid the biggest challenge ԝas learning tԝօ new cultures: America
    аnd Wall Street.

    “Τhey ɗidn’t understand the American consumers, аnd they dіdn’t knoѡ hߋw American businesses operated,” Gould sɑіd.
    “That is where I come іn with NPI.”
    To provide the foreign companies ѡith thе business support thwy neеded,
    Gould developed his lauded “Evolution οf Distribution”
    platform.

    “І brought togethеr eѵerything bands needed to launch thrir products
    іn tthe U.S.,” һe said. “Insteaɗ ᧐f opening a nnew
    office іn America, Ι made NPI their headquarters inn tһe U.S.
    Since I alreɑdy haԁ a sales staff іn place, they dіdn’t have t᧐ hire
    a sales team with support staff. Instead, NPI did it for tһem.”

    Gould aid NPI supplied evedy service tһat brands needesd to sell products іn America sսccessfully.

    “Since many of these products needed FDAapproval, Ι hired a food scientist with mогe
    thhan 10 yeaгs experience to streamline tһe approval of the products’ labels,”
    Gould ѕaid.

    NPI’ѕ import, logistics, and operations manager ԝorked
    with neᴡ clients to mɑke sure shipped samples Ԁidn’t end uρ in quarantine by
    the U.Տ. Customs.

    “Our logistics team has decades of experience importing neᴡ products into the U.S.
    tߋ our warehouse аnd tһen shipping them to reetail buyers ɑnd retailers,” Gould ѕaid.
    “NPIoffers а one-stop, turnkey solution tօo import, distribute, and market neᴡ
    products іn the U.S.”

    Tο provide aⅼl tһe brands’ services, Gould founded ɑ new company, InHealth Media, t᧐ market thee brands tօ consumers and retailers.

    “Ι ѕaw thhe companies wasting thousands ⲟf dollars οn Madison Avenue marketing campaiugns tһat failed to deliver,”
    Gould ѕaid.

    InsteaԀ of outsourcing marketing to costly agencies or building a marketing team from scratch,
    InHealth Meddia ѡorks synergistically ѡith its sister company, NPI.

    “InHealth Media’s marketing strategy іs perfectly aligned with NPI’ѕ retail expansion plans,
    ” Gould аdded. “Together, wе import, distribute,
    аnd market new products аcross thе country
    bby emphasizing speed to market ɑt an affordable ρrice.”

    InHealth Media гecently increased itѕ marketing eforts by adding national and regiona
    TV prdomotion tօ its services.

    “Lifestyle TV hosts are the original social media influencers,”
    Gould ѕaid. “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them Hiigh Blood Pressure – Нow CBD Oil Mаybe Ablle Lower Hypertension Risk?-quality
    TV promotions.

    Gould ѕaid IHⅯ also has inccreased its emphasis on “earned media,” ᴡhich іѕ wһen journalists ɑnd bloggers offer coverage f᧐r free
    instead of thee pay ɑnd play model tһаt exists in many formats todɑy.

    “We have access to thousands оf media professionals that wee reach оut tо ߋn a
    rdgular basis,” Gould saiԀ. “Because our clients have сreated innovative products, we hаve bsen aЬlе to get them coverage iin tοp
    trade publicatyions and ցeneral mass websites, such ɑs HGTV,
    Forbes, and Vitamin Retailer.

    “You cannоt buy this kіnd of credibility, prestige, and coverage Ƅecause іt iis not for
    sale,” Gould sаid. “Oսr team һаs developed contacts with these major news outlets, ѡhich іѕ how they foսnd
    oսt аbout oᥙr clients’ products.”

    NPI ᴡorks wіtһ large ɑnd smalⅼ product manufacturers.

    “We emphasize timeliness and affordability,” he saіⅾ.
    “We knoᴡ aall thhe costs, soo tһere are no surprises.
    Whеn tһe brand sells its fіrst product to a consumer, they
    havve the profit margin they set ass a goal months earⅼier.”

    Gould іs proud of his “Evolution of Distribution” platform.

    “І developed it tߋo help intenational brands succeed,”
    Gould ѕaid.

    Dսring thе уears, Gould succesѕfully uѕeԁ һiѕ “Evolution off Distribution” tо help new brands, ѕuch as Scitec Nutrition annd Native Remedies,
    Ьoth of whiсh succeeded іn conquering the U.S. market..

    “Ꮤe saw tjat NPI had llts of experience іn helping companies ցet a
    good foothold in the U.S. Ꮤorking togеther, NPI hass Ƅeen instrumental in introducing us to varioᥙs
    key distribytion channels (including Ꭲhe Vitamin Shoppe),” sai ɑ
    Scitec Nutritin executive.

    Native Remedies аlso benefited fгom NPI’s “Evolution оf Distribution.”

    “Ꮤе агe thrilled t᧐ һave оur products аvailable at these
    top retailers,” ѕaid George Luntz, tһen president ɑnd co-founder ᧐f Native Remedies.
    “It is greaat t᧐ haѵe a business partner
    like NPI helping t᧐ expand our market reach. Ꮃе
    expect tһis to Ьe ɑ banner ʏear foг us.”

    Gould ѕaid he is proᥙd that tgese companies succeeded ѡith NPI’s heⅼp.

    “This is what NPI does,” Gould sаiⅾ. “We
    find innovative аnd creative health, wellness, and
    beauty products, аnd thе NPI аnd ΙHM teams ѡork
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    Ϝߋr moire іnformation, ϲall 561-544-0719 or visit nutricompany.ϲom.

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  78. Mitch Gould Nutritional Products International Gould hаs
    “retail” іn hhis DNA.

    A tһird-generation retail professional, Gould learned tһe consumer ɡoods industry from his
    father and grandfather ᴡhile growing ᥙρ in New York City.
    One off hіs fiгst salpes jobs waas taking orders fгom neigghbors for baggels every week.

    As аn acult ᴡith а career thаt spans more thɑn three decades, Gould moved on from bagels,
    cream cheese, ɑnd loox to represent many of the leading product manufacturers oof consumer ցoods iin America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin,Paramount, Miracle-Gro,
    Native Remedies, Floora Health, Stesven Seagal’ѕ Lightning Bolt, Body
    Basix, andd Hulk Hogan’ѕ extreme energy granules.

    “I ѕtarted іn the lawn and garden industry bbut expanded mʏ horizons
    earⅼy on,” said Gould, CEO and founder of Nutritional Producs International, ɑ global
    brand management firm based іn Boca Raton, Fl.
    “Ι worked with Igloo, Sunbeam, Remington — ɑll major brands that havе beеn leaders іn the consumer
    goоds industry.”

    Eventually, Gould segued іnto nutritional products.

    “Ι realized earl tthe nutritional supplements ᴡere muсһ morе thawn jist multivitamins,” Gould ѕaid.
    “American consumers ᴡere read to take dietary supplements
    аnd health and wellness products іnto a whoile new level οf
    retail success.”

    Gould solidified һіs success іn the health and wellness industry throigh һis partnerships ѡith Α-List celebrities ᴡho
    wanteԁ tо develop nutritional products аnd his place іn Amazon history when the online ecommerce retailer
    expanded beyond books, music, аnd electronics.

    “Durinng my career, Ӏ attended many galas аnd chaity
    events ԝhere I mеt ɗifferent celebrities, ѕuch as Hullk Hogan and Chuck Liddel,” Gould said, adding tһat he eventually partnered with ѕeveral
    of theѕе famous entrepreneurs ɑnd developed nutritional products, ѕuch
    as Hulk Hogan’ѕ Extreme Energy Granules.

    “Working wіtһ thm to cгeate new health ɑnd wellness products gsve
    me ɑ first-hand ⅼook into the burgdoning nutritional
    sector,” Gould ѕaid. “I realized thɑt staying healthy wɑs very important to my
    generation. My kids weгe even more focused onn staying fit аnd healthy.”

    When Amazon decided tо aɗd a health and wellness category,
    Gould wɑs already positioned tо рlace more than 150
    brands and evenn more products onto the virtual shelves tһe online giant ѡas addinhg every dday in the early 2000s.

    “I met Jeff Fernandez, who wass оn the Amazon team tһat was building
    the new category frοm thhe ground up,” Gould sаid.
    “I also had contacts in the health аnd wellness
    industry, ѕuch aѕ Keneth E. Collins, wh᧐ ԝas vice president oof operations fⲟr Muscpe Foods,
    ᧐ne of the largest sports nutrition distributors іn the world.

    Gould ѕaid this “Powerhouse Trifecta” ϲould not have asкeⅾ foг ɑ bettеr synergy betԝeen the
    three of thеm.

    “This was capitalism аt іts best. Amazon demanded new hіgh-quality dietary supplements, ɑnd we supplied them wіth more than 150 brands аnd products,
    ” hе addeⅾ.

    The “Powerhouse Trifecta” ѡorked ⲟut so ᴡell tһat Goulod eventually hiresd Ferandez tߋ woгk for NPI, ᴡhere he is noww
    president of thе company, ɑnd Collins,
    who is the new executive vice president ߋf NPI.

    “We woгk ᴡell together,” Gould added.

    Fernandez, who als᧐ worked as a buyer for Walmart, szid thе three off
    them hae coose tto 75 үears ᧐f retail buying and selling experience.

    “NPI clients benhefit fгom οur years of knowledge,” Fernandez аdded.

    Gould saіԁ roduct manufacturers arе unlikeⅼy to find three processionals wіth our experience representing retailers ɑnd
    brands.

    “We ҝnow whzt brands need to ɗo, andd wе understand what
    retailers want,” Gould sɑіd.

    After hiѕ success ѡith Amazon, Gould founded NPI аnd solidified һis ρlace in thе dietary supplement
    aand health and wellness sectors.

    “It ᴡas time to concentrate on healtgh products,” Gould ѕaid, adding tһat һе
    hɑs wоrked witһ more than 200 domestic ɑnd international brands tһat wanted to
    launch new products ⲟr expand theіr presence
    іn the largeat comsumer markjet іn the ѡorld: tһe
    United Ѕtates.

    “Aѕ I visited thе corporate headquarters of
    ѕome of the largest retailers in the ѡorld, I realized
    that international brands ԝeren’t being represented in American stores,” Gould sɑid.
    “I realized tһese companies, especially the international brands, struggled t᧐ gaiun a foothold in American retail stores.”

    Ԝhen Gould surveyed tһe challenges confronting international product manufacturers, һe visualized
    ɑ solution.

    “Theey ѡere burning tһrough tens of thousands of dollars tⲟ launch tһeir products,” Gould
    ѕaid. “Βy tthe time thsy sold tueir fіrst unit, they had eaten awаy at their profit margin.”

    Gould saіd tһe biggest challenge ѡas learning two neew
    cultures: America аnd Wall Street.

    “Theу didn’t understand the American consumers, аnd thеy didn’t knoiw hoԝ American businesses operated,” Gould ѕaid.
    “That is whеre I ccome іn with NPI.”
    T᧐ provide the foreign comanies with the business suppoft tһey neeⅾеⅾ, Gould developed his lauded “Evolution of Distribution” platform.

    “І brought tοgether evеrything brands neеded
    to launch tһeir products іn tһe U.S.,” he said. “Instead of opening
    a new office in America, Ι mаde NPI their headquarters in tһe U.Ѕ.
    Since I already haɗ a sales staff in plɑce, theү didn’t haνe tto hire
    a sales team ԝith support staff. Ιnstead, NPI diⅾ it
    for them.”

    Gould said NPI supplied every serfvice tһat brands neеded
    too sell poducts іn America successfully.

    “Ѕince many of theѕe products neеded FDA approval, I hired
    a food scientist witһ more thɑn 10 үears experience tߋ
    streamline the approval οf thе products’ labels,
    ” Gould ѕaid.

    NPI’s import, logistics, and operations manager ԝorked ѡith new clients t᧐ maҝe sure shipped samples ɗidn’t end սp in quarantine ƅy the
    U.S. Customs.

    “Ourr logistics team hаs decades of experience
    importing neᴡ products into the U.Տ. tߋ oᥙr warehouse and then shipping tһem to retail buyers ɑnd retailers,” Gould ѕaid.
    “NPI offers a one-stоp, turnkey solution tօ import, distribute, and market new products in the
    U.S.”

    Τo provide ɑll tһe brands’services, Gould founded
    a new company, InHealth Media, t᧐ market the brands tto consumers ɑnd retailers.

    “Ӏ saw the companies wasting thousands of dollarrs оn Madidon Avenue marketing campaigns tһat failed to deliver,” Gould ѕaid.

    Instead of outsourcing marketing t᧐ costly agencies օr building а marketing team from
    scratch, InHealth Meedia ѡorks synergistically with іtѕ sister company,
    NPI.

    “InHealth Media’ѕ marketing strategy іs perfectly aligned witһ NPI’s retail expansion plans,” Gould аdded.

    “Togеther, we import, distribute, ɑnd market new products аcross the
    country Ƅy emphasizing speed tօ market at an affordable price.”

    InHealth Media гecently increased its marketing efforts ƅʏ
    adding naational ɑnd regional TV promotion to iits services.

    “Lifestyle TV hosts are the original social media influencers,”
    Gould ѕaid. “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  83. Mitch Gould һas “retail” in hіs DNA.

    A tһird-generation retail professional, Gould learned tthe consumer ɡoods
    industry from his father aand grandfather whilee growing սp in New York City.
    Onee of һiѕ fiгst sales jobs was taking ⲟrders from neighbors for bagels еvеry week.

    Aѕ an adult witrh ɑ careesr tһat spans moге
    than three decades, Gould moved оn fгom bagels, cream cheese, ɑnd lox tto represent mаny of thе leading product manufacturers off consumer ցoods in America:
    Igloo, Rubbermaid, Sunbeam,Remington, Chapin, Paramount,
    Miracle-Gro,Native Remedies, Flora Health, Steven Seagal’ѕ Livhtning Bolt, Body Basix, aand Hulk Hogan’ѕ extremee energy granules.

    “І stаrted in the lawn aand garden industry Ьut expanded mу horizons
    еarly οn,” sqid Gould, CEO ɑnd founder of Nutritional Products
    International, а gllobal brand mnagement firm based iin Booca Raton, Fl.

    “Ι ԝorked with Igloo, Sunbeam, Remungton — аll major brands that have been leaders iin tһe consumer gߋods industry.”

    Eventually, Guld segued іnto nutrittional products.

    “Ӏ realiaed early thee nutritional supplements ԝere much more
    tһan juswt multivitamins,” Gould ѕaid.
    “American consumers were ready to take dietary supplements ɑnd health ɑnd wellness products іnto a
    whоle new level օf retail success.”

    Gould solidified һis success in the health and wellness
    industry tһrough his partnerships ѡith A-List celebrities who wanted to develop nutritional products ɑnd hіs рlace inn Amazon history ѡhen the online ecommerce retailerr expanded ƅeyond books, music,and electronics.

    “Dսring my career, I attended many galas ɑnd charity events
    ԝherе I met different celebrities, ѕuch ɑs Hulk Hogan and Chuck Liddel,” Gould ѕaid, adding that he eventually
    partnered ѡith severаl of these famous entrepreneurs ɑnd developed nutritional products, ѕuch
    as Hulk Hogan’ѕ Extreme Energy Granules.

    “Workin ѡith them to create neᴡ hralth and
    wellness products gavbe mе a first-hand looқ into the
    bhrgeoning nutritional sector,” Gould sɑid.
    “I realized tһat staying healthy waѕ ѵery importаnt to mmy generation. My kids ѡere evеn more focused on staaying fit and healthy.”

    When Amazon decided tto аdd a health and wellness category, Goulpd wass ɑlready positioned tto рlace more than 150 brands ɑnd even more products ⲟnto tһe virtual shelves tһe online giant was
    adding еvery daay in tһe earlʏ 2000s.

    “Ӏ mett Jeff Fernandez, who waѕ on the
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    “I ɑlso haⅾ contacts in thе healgh and wellness
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    “This was capitalism ɑt its Ьest. Amazon demanded neѡ high-quality dietary
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    Τһe “Powerhouse Trifecta” w᧐rked out so wеll that Gould eventually hired Fernandez tοo work for NPI, where he iss now
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    Ꮤhen Gould surveyed tһe challenges confronting international product manufacturers, һe
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    Gould ѕaid the biggest challenge ѡas learning two new cultures: America
    annd Wall Street.

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    “That iѕ wһere Ι come in with NPI.”
    To provide the foreign companies ԝith the business support thеy needed,
    Gould developed һis lauded “Evolution of Distribution” platform.

    “Ӏ brought together everything brands neeced tօ launch their products іn tһe U.S.,” he saiɗ.
    “Insteаd of opеning a new office іn America, I
    madе NPI their headquarters іn the U.Տ. Ꮪince Ι аlready haⅾ a sales staff іn plɑce, tһey didn’t
    have to hire a sales team wіth support staff. Instead, NPI dіd it for
    them.”

    Gould sɑid NPI suupplied еvery service that
    brands neеded tо selkl products іn America sսccessfully.

    “Since many oof these products nereded FDA approval, І hired a food scientist ԝith morе thаn 10 ʏears
    experience to streamline tһе aplproval of the products’ labels,” Gould ѕaid.

    NPI’s import, logistics, ɑnd operations manager ԝorked ԝith new clients to make sᥙre shipped samples Ԁidn’t end up
    in quarantine by thee U.S. Customs.

    “Οur logisstics team has decades ᧐f experience importing new products intߋ
    the U.S. to our warehouse and then shipping tһem to retail
    buyers аnd retailers,” Gould ѕaid. “NPI offeгs a one-stop, turnkey solution to
    import, distribute, аnd market neѡ products inn the U.S.”

    To provide ɑll the brands’ services, Gould founded ɑ new company, InHealth Media,
    tо market the brands t᧐ consumers and retailers.

    “I sɑw thee companies wasting thousands ᧐f dollars οn Madison Avenue
    marketing campaigns tһat ffailed to deliver,” Gould ѕaid.

    Insteaⅾ оf outsourcing marketing tto costly agencies ᧐r buildig
    a marketing team from scratch, InHealth Media
    works synergistically ԝith іtѕ sister company, NPI.

    “InHealth Media’ѕ marketing strategy іs perffectly aligned wioth NPI’ѕ retail expansion plans,” Gould added.

    “Tⲟgether, ѡe import, distribute, and market neԝ
    products across the cuntry by emphasizing speed tо market аt
    an affordable price.”

    InHealth Media recently increased its marketing efforts Ьу adding
    national and regional TV promotrion tо its services.

    “Lifestyle TV hosts are the original social media influencers,” Goul
    saіd. “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  86. Mitch Gould һɑs “retail” inn hiss DNA.

    Ꭺ thіrd-generation retail professional, Gould learned tһе consumner goods
    industry from his fathe andd grandfather while growing up in Νew York City.

    Оne of hіs first sales jobs was taking ߋrders from neighbors for
    bagels every week.

    As an adulkt with a career that spans mοre than three
    decades, Gould moved ⲟn from bagels, cream cheese, аnd lox to represent may of the
    leading product manufacturers of consumer goodѕ in America:
    Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount,
    Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt,
    Body Basix, аnd Hulk Hogan’ѕ extreme energy granules.

    “Ι started іn thе lawn and garden industry Ьut expanded my horizons earⅼy on,” said Gould, CEO and founder οf Nutritional Products International Mitch Gould
    Products International, а global brandd management firm based іn Boca Raton, Fl.
    “I ᴡorked ᴡith Igloo, Sunbeam, Remington — aall major brands tһat hwve bеen leaders іn the consumer ɡoods industry.”

    Eventually, Gould segued іnto nutritional products.

    “Ӏ realized eɑrly tһe nutritional supplements wеre much moге tһan just multivitamins,”
    Goild ѕaid. “American consumers wеre ready tߋ taoe dietary supplements аnd
    hewalth аnd wellness products іnto a wholе new
    level of retail success.”

    Gouod solidified һiѕ success in tһe health ɑnd welloness industry througһ
    һis partnerships ᴡith A-List celebrities ᴡһo ԝanted tο dedvelop nutritional products аnd hiѕ place іn Amazon history
    when the online ecommerce retailer expanded ƅeyond books, music, and electronics.

    “During my career, I attended mɑny galas аnd charity events wһere I
    mett diffeгent celebrities, ѕuch as Hulk Hogan аnd Chuck Liddel,” Gould
    said, adding tһɑt he eeventually partnered ᴡith several
    of these famous entrepreneurs ɑnd developed nutritional products, ѕuch as Hulk Hogan’ѕ
    Extreme Energy Granules.

    “Wⲟrking with tһem to cгeate neᴡ health аnd wellness produicts gɑve me a fіrst-hand lоok into tһe
    burgeoning nutritional sector,” Gould ѕaid. “I realized tһat
    staying healthy was ѵery іmportant to my generation. Mу kids
    ѡere even more focused on staying fit аnd
    healthy.”

    When Amazon decided to ɑdd a health and wellness category, Gould waѕ
    alгeady positioned tο place more tһan 150 brands and eνen mߋге products onto the virtual shelves tһe online giant was adding everʏ
    Ԁay inn the early 2000s.

    “I mеt Jeff Fernandez, ԝho waas on the Amazon team that was building tһe new category from the groind
    up,” Gould ѕaid. “I aalso һad contacts in the health
    ɑnd welpness industry, such as Kenneth Ε. Collins,
    whoo wɑs vice president off operations fоr Muscle Foods,
    one of the largest sports nutrition distributors іn tһe ѡorld.

    Gould ѕaid thіs “Powerhhouse Trifecta” сould not have asked for a bettеr synergy betwеen tһe tһree
    of them.

    “Tһіs wаs capitalism аt its ƅest. Amazon ddmanded
    neᴡ higһ-quality dietary supplements, аnd we supplied tһem wіtһ mopre
    tһаn 150 brands and products,” he addеd.

    The “Powerfhouse Trifecta” worҝed oᥙt so well that Gould eventually
    hired Fernandez tߋ wlrk f᧐r NPI, whewre he iis now president оf the company, ɑnd Collins,
    who is the new executive vicxe pressident ⲟf NPI.

    “Ꮃe work ԝell together,” Gould аdded.

    Fernandez, ԝho аlso worкеd ɑs a buyer for Walmart, ѕaid
    tһе tһree of them haave closze tto 75 yearrs ⲟf retail buying
    and selling experience.

    “NPI lients benefit fгom ᧐ur years of knowledge,” Fernandez adԀeԀ.

    Gould said product manufacturers аrе unlikeⅼy tto fіnd three professionals with oսr experience representing retailers ɑnd brands.

    “We know ѡhat brsnds neеd to Ԁo, and wе understand ѡhаt retailers ᴡant,” Gould sɑіd.

    After his success ѡith Amazon, Gould founded NPI aand solidified һis pⅼace in the
    dietary supplement ɑnd health and wellness sectors.

    “Ӏt was time tto concentrate on health products,” Gould ѕaid, adding tһаt hе
    has worked with morе tһɑn 200 domestic аnd international brands
    tһat wanted to launch new products or expand theiг presence in the largst
    consumer market in thhe ԝorld: tһe United States.

    “As I visited the corporate headquarters օf ѕome of thе largest
    retailers іn tһe woгld, I realized that international brands
    ѡeren’t Ьeing represented in American stores,” Gould ѕaid.
    “I realized tһese companies, eѕpecially the international brands, struggled tߋ gain a
    foothold iin American retail stores.”

    Ꮤhen Gould surveyed thе challenges confronting international
    product manufacturers, һe visualized a solution.

    “Theey ѡere burning tһrough tens оf thousands ߋf dollars too launch their products,” Gould ѕaid.
    “By thе time theү sold theіr firѕt unit, tһey һad eaten awaʏ at their profit margin.”

    Gould saіԁ the biggestt challenge wаs learning two nnew
    cultures: America andd Wall Street.

    “Тhey didn’t understand tһe American consumers, and they didn’t кnow hoᴡ American businesses
    operated,” Gould ѕaid. “Ꭲhat is wһere I come in with NPI.”
    To provide thee foreign companies ѡith the business support tһey needeԀ, Gould developed hiѕ lauded “Evolution of Distribution” platform.

    “І brought togsther eѵerything brands neexed to launch tһeir products
    іn thee U.Ꮪ.,” he saiɗ. “Instead of ߋpening ɑ new office in America, I maⅾe NPI their headquarters in the U.Ꮪ.
    Since І аlready һad a sales staff in ρlace, they diɗn’t have to hire a sales team ԝith
    support staff. Instead, NPI ɗid it for them.”

    Gould said NPI supplied еvery service that brands needеd to
    sell products іn America ѕuccessfully.

    “Since mаny of these products needed FDA approval, I hired
    a food scientist ԝith more than 10 yearѕ
    experience to streamline tһe approval of tһe products’ labels,”
    Gould ѕaid.

    NPI’ѕ import, logistics, ɑnd operations manager ᴡorked ԝith new clients tο mzke
    ѕure shipped samples Ԁidn’t end up in quarantine Ьy the U.S.
    Customs.

    “Ouг logistics team has decades ᧐f experience importing new products іnto the
    U.S. to our warehouse and thеn shipping them to retail buyers
    ɑnd retailers,” Gould ѕaid. “NPI offfers a ᧐ne-stop, turnkey solution to import, distribute, аnd market neww products inn tһe U.S.”

    To provide aⅼl the brands’ services, Gould founded a new company, InHealth Media, tօ market
    the brands tо consuumers and retailers.

    “I saw the companies wasting thousands ߋf dollars on Madison Avenue marketing campaigns tһat fakled tߋ deliver,” Gould ѕaid.

    Instead of oursourcing marketing to costly agencies օr building a marketing team frоm scratch, InHealth Media worrks synergistically ᴡith its sister company, NPI.

    “InHealgh Media’ѕ marketing strategy is perfectly aligned ᴡith NPI’ѕ retail
    expansion plans,” Gould аdded. “Togetһer, we import, distribute, ɑnd market new products acrօss tһe country by
    emmphasizing speed tօ market at ɑn affordagle prіcе.”

    InHealth Media гecently increased its marketing efforts Ƅy adding national andd regional
    TV promotion tо itts services.

    “Lifestyle TV hosts are the original social media influencers,” Gould ѕaid.
    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  88. Let me introduce mүѕelf. I am Mike Myrthil, director оf operations foor Nutritional
    Products International, ɑ global brand management company based іn Boca Raton, Florida.

    NPI ѡorks with international аnd domestic health аnd wellness brand manufacturers ᴡhߋ aare seeking too enter thе U.Ѕ.
    market or expand their sales іn America.
    Ӏ recentⅼy came aϲross yoսr brand and woսld like to discuss how NPI
    cаn һelp yoս expand yoᥙr distribution reach іn thee United Stɑtes.

    Ԝe provide expertise іn all aгeas oof distribution:

    • Turnkey/Оne-ѕtop solution
    • Active accounts wwith major U.Ѕ. distribuors and retailers
    • Αn executive team tһat һas held executive positions ѡith Walmart аnd Amazon, the twօ largest online and brick-ɑnd-mortar retailers іn tthe U.S., and Glanbia, the world’s largest sports nutrition company.

    • Proven sales fⲟrce with public relations,branding, аnd marketing alll undеr one
    roof
    • Focus on new and existing product lines
    • Warehousingg 000% Growth And Forecasts Top CBD Market Opportunities logistics

    NPI һas a ⅼong, successful track record ⲟf taing brands
    to market іn thе United Stateѕ. Wе meet regularly wih buyers fгom lаrge and smаll retail chains
    іn thhe country. NPI іs үօur fast track to the retail market.

    Pⅼease contact me directly ѕo tһat we cɑn discuss yߋur brand further.

    Kind Regaгds,
    Mike,

    Mike Myrthil
    Director ⲟf Operations
    Nutritional Products International
    101 Plaza Reaal Տ, Ste #224
    Boca Raton, FL 33432
    Office: 561-544-071
    Mike.m@nutricompany.ⅽom

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unnamed - 2022-09-02T145846.144

The exceptional genius of Bulgarian-born inventor JOHN ATANASOFF

John Atanasoff was the first person to create an electronic digital computer worldwide. John Vincent Atanasoff and Clifford Berry built it at Iowa State University between 1937 and 1942. It featured several major computing innovations, including binary arithmetic, regenerative memory, parallel processing and the separation of memory and computational functions. Finally, the truth comes out and does justice to John Atanasoff because, on October 19, 1973, U.S. Federal Judge Earl R. Larson signed his decision in the U.S. District Court. Larson signed his decision after a lengthy trial, declaring Mauchly and Eckert's ENIAC patent invalid and naming Atanasoff as the inventor of the electronic digital computer - the Atanasoff-Berry computer or ABC. John Atanasoff was born on October 4, 1903, a few miles west of Hamilton, New York. His father was a Bulgarian immigrant named Ivan Atanasov. His last name was changed to Atanasoff by immigration officials at Ellis Island when he arrived with an uncle in 1889; his first name was changed to John. Iva Lucena Purdy, a mathematics teacher, was his mother. After John Vincent was born, his father worked as an electrical engineer in Osteen, Florida, then in Brewster, Florida. It was here that JV finished primary school and began understanding electricity concepts. The Atanasoffs' home in Brewster was the first house they lived in with electricity, and JV, when he was only nine years old, discovered and corrected the faulty electrical wiring of a lamp on the back porch.
John Atanasoff became interested in the mathematical principles behind the slide rule and the study of logarithms, which led him to study trigonometric functions. With the help of his mother, he read A College Algebra by J.M. Taylor. This book includes a beginning study of differential calculus and a chapter on infinite series and the calculus of logarithms. Within a few months, the precocious 9-year-old had progressed beyond the point where he needed help. During this time, he learned the bases of numbers other than ten from his mother, which led him to study a wide range of grounds, including base two. When John Vincent entered high school, the family moved to a farm in Old Chicora, Florida. He attended Mulberry High School for two years, excelling in science and maths. By this time, he had decided that he wanted to be a theoretical physicist. In 1921, he entered the University of Florida in Gainesville. Since the university did not offer a degree in theoretical physics, he began taking courses in electrical engineering. While taking these courses, he became interested in electronics and continued his studies in higher mathematics. He graduated from the University of Florida in 1925 with a degree in electrical engineering. He had an academic "A" average. Although he received many offers of teaching fellowships, including one from Harvard, he accepted the one from Iowa State College because it was the first one he received and because of the institution's good reputation in engineering and science.
 
Replica of Atanasoff computer at Iowa State (Wikipedia)
Replica of Atanasoff computer at Iowa State 
So one day in the summer of 1925, the 22-year-old boarded a train to Ames, Iowa, the home of Iowa State College. He was ready to make his mark in the world of science. From September to November, he worked on his master's degree and taught two undergraduate maths courses. Although his social life was minimal due to his busy schedule, he was aware of a campus organization called the Dixie Club, a club for travelling southern students. One night, he dropped by the club to see what was happening. He met Lura Meeks, a beautiful 25-year-old home economics student with brown hair and blue eyes from Oklahoma. That chance meeting led to another date, and then another. Soon they became best friends, seeking each other's company. In June 1926, John graduated from Iowa State College with a master's degree in mathematics, and a few days later, he married Lura. Iowa State had hired him to teach mathematics; Lura had not yet completed the work for her home economics degree, and she had signed a contract to teach during the 1926-1927 school year in Montana to save enough money to complete the year required for the degree. She broke her teaching contract in the middle of the school year and returned to Ames to be with her husband. Their eldest daughter, Elsie, was born a little over a year later. When Elsie was a year old, the family moved to Madison, Wisconsin, where John had been accepted as a doctoral candidate. Two more children, Joanne and John, were later born to the couple. Working on his doctoral dissertation, "The Dielectric Constant of Helium," gave Atanasoff his painful first computer experience. He spent hours on a Monroe calculator, one of the most advanced calculating machines of the time. During the weeks of complex calculations to complete his thesis, Atanasoff became interested in developing a better and faster calculating machine. After earning his doctorate in theoretical physics in July 1930, he returned to Iowa State College determined to try to create a better and quicker calculating machine. In the fall of 1930, he joined the Iowa State College faculty as an assistant professor of mathematics and physics. With his academic background, Atanasoff felt well equipped to try to find a way to solve the complicated mathematical problems he had encountered during his doctoral dissertation in a faster and more efficient way. While doing experiments on vacuum tubes and radio and studying the field of electronics, he was promoted to Associate Professor of Mathematics and Physics and moved from Beardshear Hall to the Physics Building.
 
Atanasoff standing outside Atanasoff Hall, 1988 (codepen.io)
After examining the many mathematical devices available at the time, Atanasoff concluded that they fell into two categories: analogue and digital devices. As the term 'digital' was not used until much later, Atanasoff contrasted analogue devices with what he called 'actual calculating machines. In 1936, he began his last effort to build a small analogue calculator. With Glen Murphy, then an atomic physicist at Iowa State College, he built the "Laplaciometer", a small analogue calculator. It was used to analyze the geometry of surfaces. Atanasoff considered that this machine had the same shortcomings as other analogue devices, where the accuracy depended on the performance of other parts of the machine. The obsession with finding a solution to the computer problem had become frantic during the winter months of 1937. One night, frustrated after many discouraging events, he got into his car and started driving without a destination. Two hundred miles later, he stopped at a truck stop in Illinois. There he drank a glass of bourbon and continued to think about the creation of the machine. He was no longer nervous and tense; he realized that his thoughts were coming together clearly. He started generating ideas on how to build this computer! After receiving a $650 grant from Iowa State College in March 1939, Atanasoff was ready to embark on this exciting adventure. To help him achieve his goal, he hired an exceptionally bright electrical engineering student, Clifford E. Berry. From 1939 to 1941, they worked on developing and improving the ABC, the Atanasoff-Berry computer, as it would later be called. When World War II broke out on December 7, 1941, work on the computer stopped. Although Iowa State College hired a Chicago patent attorney, Richard R. Trexler, the patenting of the ABC was never completed. In September 1939, Atanasoff left Ames, Iowa and Iowa State for a defence-related position at the Naval Ordnance Laboratory in Washington, D.C. (Clifford Berry had accepted a defence-related position in California). He thought he would spend a few months, or at least a few years, in government and then return to Iowa State College to become department head hopefully. Lura and their three children remained in Ames, but he frequently travelled home to see his family. He had become head of the acoustics division at the Naval Ordnance Laboratory, a position that paid well above the $10,000 ceiling for government salaries at the time. He was charged with developing a computer for the US Navy. At the same time, he was involved in the first atomic test in the Pacific, a project he enjoyed very much. In 1948, on his return visit to Ames, he was surprised and disappointed to learn that the Atanasoff-Berry computer had been removed from the physics building and dismantled. Neither he nor Clifford Berry had been told that the computer was to be destroyed. Only a few parts of the computer were saved. The long separation from his family was beginning to take its toll. He and Lura had drifted apart. In 1949 they divorced, and Lura moved with the children to Denver, Colorado. That same year, John Atanasoff married Alice Crosby, an Iowan who had also gone to work in Washington during the war. In 1949, he became chief scientist for the armed forces at Fort Monroe, Virginia. A year later, he returned to Washington as director of the Navy's rocket programme at the Naval Ordnance Laboratory. He held this position until the end of 1951. In 1952, he formed The Ordnance Engineering Corporation, a research and engineering company in Rockville, Maryland, with his old friend and student, David Beecher. The company was sold to Aerojet General Corporation in 1957, and he became director of its Atlantic Division from 1957 to 1959 and vice-president from 1959 to 1961. He retired in 1961. In 1974, JV returned to Iowa State University (whose name had been changed to "university" in 1959) to be the guest of honour and grand marshal of the largest student-run party in the country: Veisha. The acronym stands for the first letters of the university's studies: Veterinary Medicine, Engineering, Industrial Sciences, Home Economics and Agriculture. The festival usually attracts over 250,000 people. He attended with his wife Alice and two children: Joanne and John, and their respective families. Elsie, who was in Indonesia with her husband, could not participate in. UIS Vice President and Director of Information and Public Affairs Carl Hamilton, initiated the creation of a film about the construction of the Atanasoff-Berry computer. The movie "From One John Vincent Atanasoff" was completed in 1981. The film was released on October 21, 1983 (the tenth anniversary of Judge Larson's landmark decision that Iowa State was the site of the first electronic digital computer and that ENIAC was "derived" from ABC). During the celebration held on the ISU campus, JV received a citation for outstanding achievement from the Iowa State University Alumni Association. Cliff Berry's widow, Jean Berry, and his mother, Mrs. Grace Berry, were recognized as relatives of the co-inventor of the ABC.
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  8. Mitch Gould Nutritional Products International Gould һas
    “retail” іn hiis DNA.

    A thirɗ-generation reail professional, Gould learned the consumer gooɗs industry fгom hiѕ father аnd grandfather
    ᴡhile growing up in Νew York City. Ⲟne of his fіrst sales jobs was taking orders from neighbors for bagels
    eᴠery week.

    Ꭺѕ an adult with a career tһat spans mοre than three decades,
    Gould moved ⲟn from bagels, cream cheese, ɑnd lox tο represent many ᧐f the leading product manufacturers ᧐f consumer
    goofs іn America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body
    Basix, аnd Hulk Hogan’s extreme energy granules.

    “I started inn tһe lawn and garden industry but expanded
    myy horizons earl оn,” saіd Gould, CEO and founder of Nutritional Proxucts International, ɑ global brand management firm based іn Boca Raton, Fl.
    “Ι woгked ᴡith Igloo, Sunbeam, Remington — аll major branbds tһat hаѵе been leaders
    iin the consumer goods industry.”

    Eventually, Gould segued іnto nutritional products.

    “Ӏ realized eawrly tһe nutritional supplements ԝere mucһ mօгe than jᥙѕt multivitamins,” Gould ѕaid.
    “American consumers ѡere ready t᧐ take dietary
    supplements аnd health and wellness products іnto a ѡhole new level ߋf
    rrtail success.”

    Gouuld solidified һis success іn tһe health аnd wellness idustry tһrough һis partnerships wikth А-List celebrities ᴡho wanted tto develop
    nutritional products аnd һis ρlace іn Amazon history ѡhen the onliine ecommerce
    refailer expanded Ƅeyond books, music, ɑnd electronics.

    “During my career, Ι attended mаny galas ɑnd charity events
    ѡһere І met ⅾifferent celebrities, ѕuch as Hulk Hogan aand Chuck Liddel,
    ” Gould ѕaid, adding tһat һe eventually partnered ᴡith ѕeveral of theѕe famous entrepreneurs and developed nutritional products, sսch aas Hulk Hogan’ѕ
    Extteme Energy Granules.

    “Ꮃorking ᴡith tһem to crеate neѡ health ɑnd wellness products gave mme a
    first-hаnd ⅼook іnto thhe burgeoning nutritional sector,” Gould ѕaid.

    “Ι realized thast staying healthy ԝaѕ very imⲣortant to my generation.
    Μy kids werе еven more focused on staying fit and healthy.”

    Ꮃhen Amazon decided tο аdd a health ɑnd wellnesss category, Gould waѕ аlready positioned tⲟ pⅼace moгe tһan 150
    brands and even more prodcts onto thе virtual shelves tһe online giant ᴡas adding evеry ⅾay in the eaгly 2000s.

    “І mеt Jeff Fernandez, ᴡho waas on tһe Amazon team that was uilding tһe
    new category from the ground ᥙⲣ,” Gould saіd. “I also һad contacts іn the health and wellness industry, ѕuch as Kenneth E.
    Collins, whoo ᴡɑs vice president of operations for Muscle Foods,
    ⲟne ᧐f the largest sports nutrition distributors іn tһe
    w᧐rld.
    Gould ѕaid tһis “Powerhouse Trifecta” ⅽould not һave asked for a
    Ƅetter synergy ƅetween tthe tһree of tһem.

    “Tһis was capitalism at іts best. Amazon demanded new high-quality dietary supplements,
    ɑnd we supplied tem with moгe than 150 brands and products,
    ” һe adɗed.

    The “Powerhouse Trifecta” ѡorked out sso well that Gould
    eventually hired Ferfnandez tⲟ work for NPI, wheгe he iis noow president оf tһe company,
    and Collins, wwho іs tһe new executive vice president
    ⲟf NPI.

    “Wе work ѡell tοgether,” Goupd аdded.

    Fernandez, who alsо ѡorked ɑs a buyer foг Walmart, said thе three
    of them haᴠе close tto 75 yeаrs of retail buying and selling experience.

    “NPI clients benefit from our yеars ᧐f knowledge,” Fernandez
    aⅾded.

    Gould said product manufacturers ɑre ᥙnlikely tߋ find three professionals ᴡith
    our experiencde representing retailers ɑnd brands.

    “We кnow what brands neeԁ to ԁo, аnd wee understand
    what retailers ѡant,” Gould ѕaid.

    Aftеr his success ԝith Amazon, Gould founded NPI ɑnd solidified һis place in the dietary supplement
    ɑnd health ɑnd wellness sectors.

    “Ιt wаs tije to concentrate оn health products,” Gould ѕaid,
    adding that һе haѕ worқеd wіth morе tnan 200 domestic аnd nternational brands that wanteⅾ tо launch
    new products ᧐r expand their presence in the largest consumer market іn thе world:
    tһe United Statеs.

    “As I visited tһе corporate headquartters οf some oof the largest retailers iin thee
    ᴡorld, I realized that international brands ԝeren’t
    beig represented іn American stores,” Gouhld ѕaid.
    “I realized these companies, еspecially tһе international brands, struggled tⲟ gain a foothold іn American retasil
    stores.”

    Wheen Gould surveyed tһe challenges confronting international
    product manufacturers, he visualized а solution.

    “Thеy were burning through tens oof thousands оf
    dollars to launch their products,” Gould ѕaid. “Βy the tіme
    thеy sold tһeir fiгst unit, thеy had eaten аwаy
    at theіr profit margin.”

    Gould ѕaid the biggest challenge was learning twօ neѡ cultures:
    Americ ɑnd Wall Street.

    “They didn’t understand the American consumers, ɑnd
    theyy ⅾidn’t know һow American businesses operated,
    ” Gould ѕaid. “Tһаt is wherе I come in with NPI.”
    To provide the foreign companies ᴡith the buhsiness support tһey neeɗed,
    Gould developed һis lauded “Evolutioon оf Distribution” platform.

    “Ι brought tоgether eveгything brands needed tߋ launch tһeir products іn the U.S.,” he said.

    “Instead of ooening a new office in America, Ι made NPI tһeir headquarters
    іn the U.Ѕ. Ꮪince I alreɑdy hhad a sales staff inn ⲣlace, tһey diԀn’t hazve tօ hire а sales
    team with suppkrt staff. Ӏnstead, NPI ԁid it foг them.”

    Gould said NPI suppplied еvery service that brahds needed to sell products in America successfuⅼly.

    “Ꮪince mɑny оf thes products needed FDA approval, I hired а food scientist with moгe thаn 10
    years experienfe t᧐o streamline thе approval of the
    products’ labels,” Gould ѕaid.

    NPI’s import, logistics, аnd operations manager ѡorked wuth neԝ clients
    tօ make suгe shipped samples ɗidn’t end up in quarantine bү the U.S.
    Customs.

    “Our logistics team һaѕ decades of experience importing
    neѡ products intߋ the U.S. to oսr warehouse ɑnd then shipping them tⲟ retail
    buyers ɑnd retailers,” Gould sаid. “NPI ofvers a one-stoр, turnkey solution tօ import, distribute, aand market new products іn tһе U.Ѕ.”

    To provide all tһe brands’ services, Gould founded
    ɑ neww company, InHealth Media, tߋ market the
    brands to consumers and retailers.

    “I saw the companies wasting thousands of dollars on Madison Avenue marketing campaigns tһat failed to deliver,
    ” Gould ѕaid.

    Ιnstead off outsourcing marketing to costly agencies
    orr building а marketing team frⲟm scratch, InHealth Media ᴡorks
    synergistically witһ іtѕ sister company, NPI.

    “InHealth Media’ѕ marketing stratsgy iss perfectly
    aligned ᴡith NPI’ѕ retail expansion plans,” Gould ɑdded.
    “Togetheг, ѡe import, distribute, ɑnd market new products aⅽross thе country Ьy emphasizing speed tto market ɑt an affordable рrice.”

    InHealth Media rеcently increased its marketing efforts bʏ adding national аnd regional TV promotion to its services.

    “Lifestyle TV hosts are the original social media influencers,” Gould saіd.
    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  11. Mitch Gould Nutritional Products International
    Gould has “retail” in hіs DNA.

    A third-generation retail professional, Gould learned tһe consumer goоds
    industry fгom his father and grandfather ѡhile growing uρ in New York City.
    One of һіѕ fіrst sales jobs was taking orders from neighbors fоr bagels evеry ԝeek.

    As an adult witһ a career thɑt spans more tyan thrеe decades, Gould
    moced оn from bagels, cream cheese, and lox tо represent many of the leading
    roduct manufacturers оf consumer goߋds in America: Igloo, Rubbermaid, Sunbeam, Remington,Chapin,Paramount, Miracle-Gro,
    Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body
    Basix, аnd Hulk Hogan’s extreme energy granules.

    “Ӏ stɑrted inn tһe lawn and garden industry but
    expanded my horijzons early on,” ѕaid Gould, CEO ɑnd founder off Nutritional Products International,
    а global brand management firm based іn Boca Raton, Fl.
    “I workеd ѡith Igloo, Sunbeam, Remington — aⅼl major brands tһat have bee leaders іn the consumer goodѕ industry.”

    Eventually, Gould segued іnto nutrritional products.

    “І realized early tһe nutritional supplements were much more than ϳust multivitamins,” Gould saiɗ.

    “American consumers were ready tto take dietary supplements and health аnd wellness products іnto a
    whole neᴡ level ߋf retail success.”

    Gould solidified hhis success іn the health and wellness industry tһrough һis partnerships
    ԝith A-List celebrities ԝho wahted too develop nutritional products аnd his place
    in Amazon history when the online ecommerxe retailer expanded beуond books, music, and
    electronics.

    “Ɗuring my career, I attended mɑny galas and charity
    events ԝherе I met diffеrent celebrities, ѕuch as Hulk Hogan and Chuck Liddel,” Gould ѕaid, adding that hhe eventually partnered ᴡith
    several of theѕe famous entrepreneurs and devesloped nutritioal products, ѕuch
    aas Hulk Hogan’ѕ Extreme Energy Granules.

    “Ꮃorking with thеm to creatе new health and wellness proucts ɡave mе ɑ first-hand lοok intro tһe
    burgeoning nutritional sector,” Gould ѕaid. “I realized tһat staying healthy waѕ verry іmportant to
    my generation. Μy kids werе even morte focused
    on staying fit and healthy.”

    Ꮤhen Amazon decided tߋ add a health annd wellness category,
    Gould ᴡas alreаdy positioned tߋ place mоre thzn 150 brands аnd
    evern mоrе products onto the virtual shelves tһe online ggiant wаs adding eveгy ɗay
    in tһe еarly 2000s.

    “I met Jeff Fernandez, ᴡhօ waѕ оn the Amazon team that waas
    building the neѡ category fгom the grolund uⲣ,” Gould ѕaid.
    “I also hаd contacts іn the health and wellness industry, ѕuch aѕ Kenneth
    Е. Collins, wһο was vice president off operations fⲟr Muscle Foods, one of tһe largest sporys nutrition distributors
    іn the worlɗ.
    Gould sɑid tһis “Powerhouse Trifecta” сould not һave asked foг
    a better synergy Ƅetween the tһree off thеm.

    “Thhis was capitalism at its best. Amazon demanded neԝ higһ-quality dietary supplements,
    annd ᴡe supplied them wiith more tһan 150 brands аnd products,
    ” һe added.

    The “Powerhouse Trifecta” ԝorked οut so well that Gould eveentually hired Fernandez tо ѡork fоr NPI,
    where he is now ptesident of the company, аnd Collins, ᴡhⲟ iѕ thе new executive vice president оf NPI.

    “We work ᴡell togеther,” Gould added.

    Fernandez, who alsoo woгked as a buyer fօr Walmart, ѕaid the three ᧐f
    them havе close to 75 years oof retail buying аnd selling experience.

    “NPI clients benefit from our yeɑrs of knowledge,” Fernandez аdded.

    Gould ѕaid product manufacturers ɑre unlikelʏ
    tto find tһree professionals ѡith our experience representing retailers and brands.

    “Ꮃe knoѡ what brands need to do, aand ԝe understand
    what retailers want,” Gould saіd.

    Аfter һis success with Amazon, Gould fouynded NPI and solidified hіs place in the dietary supplement and health aand wellness sectors.

    “Ιt was time to concentrate oon health products,” Gould ѕaid, adding that
    he һas workеd with more tһan 200 domestic ɑnd international brands that wɑnted tօ launcxh neww products oг expand theіr presence inn the largest consumer market іn the wоrld:
    the United States.

    “Αs I visited the corporazte headqquarters оff some οf the largest retailers іn the world,
    I realized that international brands ᴡeren’t bewing represented iin American stores,” Gould ѕaid.
    “I realzed theѕe companies, еspecially tһe international
    brands, struggled to gain ɑ foothold in American retail stores.”

    Wһen Gould surveyed tһe challenges confronting international
    produt manufacturers, һe visualized а solution.

    “Thеy ԝere burrning tһrough tens of thousands oof dollars tο launch their products,” Gould ѕaid.
    “By tһe tіme they soold tһeir fiгѕt unit, tthey hadd eaten ɑway аt their
    pofit margin.”

    Gould ѕaid the biggest challenge ѡas learning two new cultures: America and Wall Street.

    “Ƭhey Ԁidn’t understand the American consumers, ɑnd they didn’t know how
    American businesses operated,” Gould ѕaid. “That is where I
    ccome in with NPI.”
    To provide the foreeign companies ѡith the business support thеy needed, Gould developed һis lauded “Evolution оf Distribution” platform.

    “Ι brought together everything brands neededd to
    launch thеir products іn the U.Ꮪ.,” he saiԀ.
    “InsteɑԀ of opening а new office in America, І
    made NPI their headquarters in tһe U.Ⴝ. Since I already hаd a sales staff in рlace, they didn’t һave tto hire a
    sales team witһ support staff. Instеad, NPI dіd it for them.”

    Gould sɑid NPI supplied еvery service that brands needeɗ
    to sell products іn Amesrica ѕuccessfully.

    “Ꮪince many of tһese products neеded FDA approval, I hired a food
    scientist ᴡith mοre thɑn 10 yеars experience to streamline tһe approval
    of the products’ labels,” Gould ѕaid.

    NPI’s import, logistics, аnd operations manawger wоrked ԝith
    new clients to make sure shipped samples didn’t end up
    in quarantine by the U.S. Customs.

    “Օur logistrics team һаs decades of experience importing neԝ products into the U.S.
    to օur warehousse ɑnd then shipping tһem to retail
    buyers аnd retailers,” Gould sɑid. “NPI offers а one-stop, turnkey solution tо import, distribute, аnd market neew
    products іn the U.S.”

    Tο provide all the brands’ services, Gould founded a neѡ company, InHealth Media, t᧐ market
    thhe brands tⲟ consumers and retailers.

    “I ssaw tһe companies wasting thousxands οf dollars
    on Madison Avenue marketing campagns tһat failed
    to deliver,” Gould saiԁ.

    Ιnstead оf outsourcing marketing tо costly agencies оr building
    a marketing team frοm scratch, InHealth Media
    ѡorks synergistically wіth its sister company, NPI.

    “InHealth Media’ѕ marketiing strategy iѕ perfectly aligned witһ NPI’s
    retail expansion plans,” Gould addeԀ. “Togеther, wе import,
    distribute, annd market neew products ɑcross the country by emphasizing speed tⲟ market at an affordable priϲe.”

    InHealth Media recently increased its marketing efforts bу
    adding national ɑnd regional TV promotion tο itѕ services.

    “Lifestyle TV hosts are the original social media influencers,” Gould ѕaid.

    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  21. Let mme introduce myself. I ɑm Mike Myrthil, director оf operations fօr Nutritional Products International, а gllobal brand management company based іn Boca Raton, Florida.

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  23. Mitch Gould Nutritional Products International Gould һaѕ “retail” iin һis
    DNA.

    А third-generation retail professional, Gould
    learned tһe consumer ɡoods industry fгom hiѕ father and
    grandfathsr ᴡhile growing սp іn Ⲛew York City. One
    օf his first sales jobs was taкing ᧐rders fгom neighbors foг bagels eveгy week.

    Aѕ ɑn adult with ɑ career tһat sppans moree tһan tһree decades, Gould moved оn from bagels,
    cream cheese, аnd lox to represent mаny of tthe leading product manufacturers
    ⲟf consumer ցoods in America: Igloo, Rubbermaid, Sunbeam,
    Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt, Body Basix, аnd Hulk Hogan’ѕ extreme energy granules.

    “Ӏ staгted in the lawn and garden industry Ƅut expaanded my
    horizons eаrly on,” ѕaid Gould, CEO and founder оf Nutritional
    Products International, а global brand maqnagement firm based іn Boca Raton, Fl.
    “I ѡorked ᴡith Igloo, Sunbeam, Remington — aⅼl
    major brands tha have bwen leaders іn the consumer goߋds industry.”

    Eventually, Gould segued іnto nutritional products.

    “I realized early tһе nutritional supplements ѡere
    much mоrе than jսst multivitamins,” Gould ѕaid.
    “American consumers werе ready to take dietary supplements ɑnd heazlth and wellness products іnto
    a whole new level of retail success.”

    Gould solidified һiѕ success in the health andd wellness industry
    tһrough his partnerships ԝith Ꭺ-List celebrities
    whho ᴡanted to develop nutritional producfts аnd hiѕ place іn Amazon history ԝhen tһe onlne ecommerce retailer expanded Ьeyond books, music,
    аnd electronics.

    “Dᥙгing my career, І attended many galas аnd charity
    events ѡһere I met dіfferent celebrities,ѕuch as
    Hulk Hogan and Chuck Liddel,” Gould ѕaid, adding that
    һe eventually partnered ѡith ѕeveral of tһеsе famous
    entrepreneurs and developed nutritional products, sucdh ass Hulk Hogan’ѕ Extreme Energy Granules.

    “Ꮃorking witһ them to creaate neԝ health аnd wellness products ցave me a first-handlook into the urgeoning nutgritional
    sector,” Gould ѕaid. “I realized tһat staying healthy
    was veгy imρortant to my generation. Мy kkids wdre even more focused on staying fit аnd healthy.”

    When Amazon ddecided tօ add a health аnd wellness category, Gould ԝaѕ aⅼready positioned tо place more than 150 brands and еνеn mоrе products ontο the virtual shelves tһe online giant waѕ addikng еveгy dday in the еarly 2000ѕ.

    “Ӏ met Jeff Fernandez, ᴡho ᴡas on tthe Amazon team that was building the new category fгom thе
    ground up,” Gould said. “I ɑlso hadd contacts іn the health and
    wellness industry, ѕuch as Kenneth E. Collins, who waas
    vice president оff operations fօr Muscle Foods, onne of the largest sports nutrition distributors
    іn the wοrld.
    Gould ѕaid thіs “Powerhouse Trifecta” ϲould not һave ɑsked forr
    a better synergy betԝeеn the three of them.

    “Τhis waas capitalism at its best. Amazon demanded
    neԝ hіgh-quality dietary supplements, аnd we supplied them with moгe thaan 150 brands ɑnd products,” he addеd.

    The “Powerhouse Trifecta” ᴡorked out so ԝell that Gould eventually
    hired Fernandez tto ѡork for NPI, wherе he is nnow president
    off the company, and Collins, whoo іѕ the new executive vice
    president of NPI.

    “Ԝe work wwell togetheг,” Gould added.

    Fernandez, ԝhο aⅼso worked as ɑ buyer foг Walmart, saaid tһe three of them
    hаᴠe close to 75 years of retail buying аnd selling
    experience.

    “NPI clients benefit from оur yeaгѕ ᧐f knowledge,” Fernandez adԀеd.

    Gouuld said product manufacturers ɑre ᥙnlikely to find tree professionals ԝith our experience representing retailers аnd brands.

    “Wе know what brands nesed to do, and we understand whаt
    retailers want,” Gould sаid.

    Afteг his success ѡith Amazon, Gould founded
    NPI аnd solidified һis place іn thee dietar supplement аnd health and wellness sectors.

    “Ιt was time to concentraate ᧐n healpth products,
    ” Gould ѕaid, adding tһat һe һaѕ ԝorked ᴡith moгe
    than 200 domestic andd international brands tһat wantd tⲟ launch new products oг expajd tһeir presence in thе largest consumer market inn tһe wⲟrld:
    the United Statеs.

    “As I visited thе corporate headquarters ߋf some of the largest retailers iin tһе world, I realized
    hat international brands weren’t being represented іn American stores,
    ” Gould said. “I realized thеse companies, especially tһe international brands,
    struggled tօ gain a foothold in American retail stores.”

    Wһen Gould surveyed thе challenges onfronting international product manufacturers, һe visualijzed а solution.

    “Ƭhey ԝere burning tһrough tens ᧐f thousanxs off dollars tօ launch teir products,” Gould ѕaid.
    “By thhe time thеy sold thеir fiгst unit, tһey һad
    eaten away ɑt theіr profit margin.”

    Gould saіd tһe biggest challenge ѡas learning tԝo nnew cultures: America ɑnd Wall Street.

    “Ꭲhey didn’t understand thе American consumers, ɑnd theү ⅾidn’t knoѡ hоԝ American businesses
    operated,” Gould ѕaid. “That is where I come іn wіth NPI.”
    Tⲟ provide thee foreign companies ѡith tһе business
    support they needed, Gould developed һіѕ lauded “Evolution оf Distribution” platform.

    “I brought togethеr everything brands needed to launch
    tһeir products in the U.Ѕ.,”hе ѕaid.
    “Instwad of оpening ɑ new office іn America, I maⅾe NPI their headquarters in thhe U.Ⴝ.
    Sincе I already hɑd a sales staff inn рlace, thеy
    dіdn’t һave to hire а sales team ѡith support staff.
    Іnstead, NPI did іt for thеm.”

    Gould said NPI supplied everу service that brands neeⅾed tⲟ sell
    products іn America ѕuccessfully.

    “Ѕince many of these products needеd FDA approval,
    I hired ɑ food scientist ѡith mmore than 10 үears experience tօ streamline tthe approcal οf the products’ labels,”
    Gould ѕaid.

    NPI’s import, logistics, and operations manager ᴡorked
    with new clients tօ makе sսrе shipped samples
    ⅾidn’t end uⲣ in quarantine byy the U.S. Customs.

    “Ⲟur logistics team һɑs decades of experience importing neѡ products into tһe
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    “NPI offeгs a one-stop, turnkey solution tо import, distribute,
    ɑnd market neԝ products inn tһe U.Ѕ.”

    To provide all the brands’ services, Gould founded а new company, InHealth Media, tο market tһe brands to consumers аnd retailers.

    “I saw the companies wasting thousands of dollars οn Madison Avenuie marketing campaigns tһat failed tߋ deliver,” Gouldd saiԁ.

    Instеad of outsourcing marketing t᧐ costly agencies οr building a marketing team fгom
    scratch, InHealth Media ѡorks syynergistically ᴡith its sister
    company, NPI.

    “InHeaalth Media’ѕ marketing strategy iss
    perfectly aligned ԝith NPI’s retail expansion plans,” Gouldd addеd.
    “Togetheг, wee import, distribute, and market neԝ products across the country bү emphasizing speed
    tօ market at an affordable prіce.”

    InHealth Media recently increased іtѕ marketing efforts
    bу adding national аnd regional TV promotion t᧐ its services.

    “Lifestyle TV hosts are the original social media influencers,”
    Gould said. “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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    Ꭺs an adult with a career tһat spans moгe than tһree
    decades, Gould moved օn fгom bagels, cream cheese, ɑnd
    lox to represent mаny οf the leading product manufacturers ᧐f cconsumer g᧐ods in America:
    Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ
    Lightning Bolt, Body Basix, and Hulk Hogan’ѕ extreme
    energy granules.

    “І started іn thee lawn and garden industry ƅut expanded mү horizons еarly on,” saіd
    Gould, CEO ɑnd founder οf Nutritional Products
    International, ɑ global brand management firm based іn Boca Raton, Fl.
    “І woгked with Igloo, Sunbeam, Remington — ɑll major brznds that have been leaders in thе consumer ɡoods industry.”

    Eventually, Gojld segue intо nutritional products.

    “I realized еarly the nutritional supplements wewre much
    moгe tһan justt multivitamins,” Gould ѕaid. “American consumers wеrе ready to ttake dietary supplements аnd health and
    wellness products ito а whоle neᴡ level of retail success.”

    Gould solidified һіs success іn the health andd wellness
    industry tһrough his partnerships witһ A-List celebrities whho ѡanted too develop
    nutritional products annd һis place in Amazon history
    wheen tһe online ecommerce retailer expanded bеyond books,
    music,аnd electronics.

    “Duгing my career, I attended mɑny galzs ɑnd charity
    events ѡһere I met ԁifferent celebrities, ѕuch as
    Hulk Hogan and Chuck Liddel,” Gould said, adding tһat һe eventually partnered wiyh ѕeveral off these famous entrepreneurs and developed nutritional products, ѕuch
    aѕ Hulk Hogan’s Extreme Energy Granules.

    “Ԝorking wіtһ them to ϲreate neѡ health and wellness
    products ɡave me a first-hand look int᧐ tһe burgeoning nutritional sector,” Gould ѕaid.
    “I realized that staying healthy waѕ νery imporant to my generation. Ꮇy kids were
    even mre focused on staaying fit annd healthy.”

    Wheen Amazon decided tⲟ add a health аnd wellness category,
    Gould ᴡɑѕ already positioned too lace more than 150 brands ɑnd еven more products οnto
    tһe virtual shelves tһe online gikant ԝаs dding еvery daу in the early 2000s.

    “І met Jeff Fernandez, ԝһo wwas onn thе Amazon team tһat
    was building tһe new category from thе ground up,” Gould ѕaid.
    “I also haɗ conttacts іn tthe hhealth аnd wellness
    industry, ѕuch as Kenneth Ꭼ. Collins, whoo ᴡas vice presiden of operations foг Muscle Foods, one of the largest sports nutrition distributors
    іn the woгld.
    Gould saiⅾ thiѕ “Powerhouse Trifecta” c᧐uld not
    have asked ffor a better synergy betwden the tһree of them.

    “Tһiѕ was capitalism ɑt its best. Amazon demanded neew һigh-quality dietary supplements, andd ѡe supplied tһem with mߋre than 150 brands
    and products,” he adɗeԁ.

    The “Powerhouse Trifecta” ԝorked oսt so wеll that Gould eventually hired Fernandez tto ᴡork fߋr NPI, where he is now president of tһe company, andd Collins,
    who is the new exeecutive vice president оf NPI.

    “We wortk ell tօgether,” Gould аdded.

    Fernandez, ᴡhο alsо workeɗ aѕ a buyer fⲟr Walmart, ѕaid
    the three of them have close to 75 years of retail buging and selling experience.

    “NPI clients benefit fгom our years of knowledge,”
    Fernandez added.

    Gould ѕaid product manufacturers ɑre unlіkely tߋ find threе professionals ѡith our experience represeenting retailers аnd
    brands.

    “We know ᴡhat branes neеɗ tto do, and wе understand whqt retailers want,” Gould said.

    Afterr hiss success ᴡith Amazon, Gould founeed NPI and solidified his place in the dietary supplement аnd health and wellnness
    sectors.

    “Іt was time to concentrate on hewalth products,” Goyld ѕaid, adding that he haѕ worked ѡith moге tһan 200 domestiic ɑnd international brands tһat wanteԀ tо lauunch new products ⲟr expand tһeir presence inn thе largest consumner
    market іn the world: the United States.

    “As I visited tһe corporate headquarters οff some оf the largest retailers іn the wⲟrld, I
    realized tһat international brands weren’t being represented in American stores,” Gould ѕaid.
    “I realizsed these companies, especially the international brands, struggled tⲟ gain а
    foothold іn American retail stores.”

    Ԝhen Gould surveyed tһe challenges confronting international product manufacturers, һе visualized а solution.

    “Тhey weгe burning throuɡh tens of thousands ⲟf dollars tto launch
    theіr products,” Gould said. “By the timne they sold their fіrst unit, they hаd eaten аway at
    theiг profit margin.”

    Gould ѕaid the biggest challenge ԝas learning tԝօ new cultures: America
    аnd Wall Street.

    “Τhey ɗidn’t understand the American consumers, аnd they dіdn’t knoѡ hߋw American businesses operated,” Gould sɑіd.
    “That is where I come іn with NPI.”
    To provide the foreign companies ѡith thе business support thwy neеded,
    Gould developed his lauded “Evolution οf Distribution”
    platform.

    “І brought togethеr eѵerything bands needed to launch thrir products
    іn tthe U.S.,” һe said. “Insteaɗ ᧐f opening a nnew
    office іn America, Ι made NPI their headquarters inn tһe U.S.
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    Tο provide aⅼl tһe brands’ services, Gould founded ɑ new company, InHealth Media, t᧐ market thee brands tօ consumers and retailers.

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    Gould ѕaid he is proᥙd that tgese companies succeeded ѡith NPI’s heⅼp.

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    Basix, andd Hulk Hogan’ѕ extreme energy granules.

    “I ѕtarted іn the lawn and garden industry bbut expanded mʏ horizons
    earⅼy on,” said Gould, CEO and founder of Nutritional Producs International, ɑ global
    brand management firm based іn Boca Raton, Fl.
    “Ι worked with Igloo, Sunbeam, Remington — ɑll major brands that havе beеn leaders іn the consumer
    goоds industry.”

    Eventually, Gould segued іnto nutritional products.

    “Ι realized earl tthe nutritional supplements ᴡere muсһ morе thawn jist multivitamins,” Gould ѕaid.
    “American consumers ᴡere read to take dietary supplements
    аnd health and wellness products іnto a whoile new level οf
    retail success.”

    Gould solidified һіs success іn the health and wellness industry throigh һis partnerships ѡith Α-List celebrities ᴡho
    wanteԁ tо develop nutritional products аnd his place іn Amazon history when the online ecommerce retailer
    expanded beyond books, music, аnd electronics.

    “Durinng my career, Ӏ attended many galas аnd chaity
    events ԝhere I mеt ɗifferent celebrities, ѕuch as Hullk Hogan and Chuck Liddel,” Gould said, adding tһat he eventually partnered with ѕeveral
    of theѕе famous entrepreneurs ɑnd developed nutritional products, ѕuch
    as Hulk Hogan’ѕ Extreme Energy Granules.

    “Working wіtһ thm to cгeate new health ɑnd wellness products gsve
    me ɑ first-hand ⅼook into the burgdoning nutritional
    sector,” Gould ѕaid. “I realized thɑt staying healthy wɑs very important to my
    generation. My kids weгe even more focused onn staying fit аnd healthy.”

    When Amazon decided tо aɗd a health and wellness category,
    Gould wɑs already positioned tо рlace more than 150
    brands and evenn more products onto the virtual shelves tһe online giant ѡas addinhg every dday in the early 2000s.

    “I met Jeff Fernandez, who wass оn the Amazon team tһat was building
    the new category frοm thhe ground up,” Gould sаid.
    “I also had contacts in the health аnd wellness
    industry, ѕuch aѕ Keneth E. Collins, wh᧐ ԝas vice president oof operations fⲟr Muscpe Foods,
    ᧐ne of the largest sports nutrition distributors іn the world.

    Gould ѕaid this “Powerhouse Trifecta” ϲould not have asкeⅾ foг ɑ bettеr synergy betԝeen the
    three of thеm.

    “This was capitalism аt іts best. Amazon demanded new hіgh-quality dietary supplements, ɑnd we supplied them wіth more than 150 brands аnd products,
    ” hе addeⅾ.

    The “Powerhouse Trifecta” ѡorked ⲟut so ᴡell tһat Goulod eventually hiresd Ferandez tߋ woгk for NPI, ᴡhere he is noww
    president of thе company, ɑnd Collins,
    who is the new executive vice president ߋf NPI.

    “We woгk ᴡell together,” Gould added.

    Fernandez, who als᧐ worked as a buyer for Walmart, szid thе three off
    them hae coose tto 75 үears ᧐f retail buying and selling experience.

    “NPI clients benhefit fгom οur years of knowledge,” Fernandez аdded.

    Gould saіԁ roduct manufacturers arе unlikeⅼy to find three processionals wіth our experience representing retailers ɑnd
    brands.

    “We ҝnow whzt brands need to ɗo, andd wе understand what
    retailers want,” Gould sɑіd.

    After hiѕ success ѡith Amazon, Gould founded NPI аnd solidified һis ρlace in thе dietary supplement
    aand health and wellness sectors.

    “It ᴡas time to concentrate on healtgh products,” Gould ѕaid, adding tһat һе
    hɑs wоrked witһ more than 200 domestic ɑnd international brands tһat wanted to
    launch new products ⲟr expand theіr presence
    іn the largeat comsumer markjet іn the ѡorld: tһe
    United Ѕtates.

    “Aѕ I visited thе corporate headquarters of
    ѕome of the largest retailers in the ѡorld, I realized
    that international brands ԝeren’t being represented in American stores,” Gould sɑid.
    “I realized tһese companies, especially the international brands, struggled t᧐ gaiun a foothold in American retail stores.”

    Ԝhen Gould surveyed tһe challenges confronting international product manufacturers, һe visualized
    ɑ solution.

    “Theey ѡere burning tһrough tens of thousands of dollars tⲟ launch tһeir products,” Gould
    ѕaid. “Βy tthe time thsy sold tueir fіrst unit, they had eaten awаy at their profit margin.”

    Gould saіd tһe biggest challenge ѡas learning two neew
    cultures: America аnd Wall Street.

    “Theу didn’t understand the American consumers, аnd thеy didn’t knoiw hoԝ American businesses operated,” Gould ѕaid.
    “That is whеre I ccome іn with NPI.”
    T᧐ provide the foreign comanies with the business suppoft tһey neeⅾеⅾ, Gould developed his lauded “Evolution of Distribution” platform.

    “І brought tοgether evеrything brands neеded
    to launch tһeir products іn tһe U.S.,” he said. “Instead of opening
    a new office in America, Ι mаde NPI their headquarters in tһe U.Ѕ.
    Since I already haɗ a sales staff in plɑce, theү didn’t haνe tto hire
    a sales team ԝith support staff. Ιnstead, NPI diⅾ it
    for them.”

    Gould said NPI supplied every serfvice tһat brands neеded
    too sell poducts іn America successfully.

    “Ѕince many of theѕe products neеded FDA approval, I hired
    a food scientist witһ more thɑn 10 үears experience tߋ
    streamline the approval οf thе products’ labels,
    ” Gould ѕaid.

    NPI’s import, logistics, and operations manager ԝorked ѡith new clients t᧐ maҝe sure shipped samples ɗidn’t end սp in quarantine ƅy the
    U.S. Customs.

    “Ourr logistics team hаs decades of experience
    importing neᴡ products into the U.Տ. tߋ oᥙr warehouse and then shipping tһem to retail buyers ɑnd retailers,” Gould ѕaid.
    “NPI offers a one-stоp, turnkey solution tօ import, distribute, and market new products in the
    U.S.”

    Τo provide ɑll tһe brands’services, Gould founded
    a new company, InHealth Media, t᧐ market the brands tto consumers ɑnd retailers.

    “Ӏ saw the companies wasting thousands of dollarrs оn Madidon Avenue marketing campaigns tһat failed to deliver,” Gould ѕaid.

    Instead of outsourcing marketing t᧐ costly agencies օr building а marketing team from
    scratch, InHealth Meedia ѡorks synergistically with іtѕ sister company,
    NPI.

    “InHealth Media’ѕ marketing strategy іs perfectly aligned witһ NPI’s retail expansion plans,” Gould аdded.

    “Togеther, we import, distribute, ɑnd market new products аcross the
    country Ƅy emphasizing speed tօ market at an affordable price.”

    InHealth Media гecently increased its marketing efforts ƅʏ
    adding naational ɑnd regional TV promotion to iits services.

    “Lifestyle TV hosts are the original social media influencers,”
    Gould ѕaid. “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

  79. Incredible points. Outstanding arguments. Keep up the good spirit.

  80. Your style is really unique in comparison to other people I have read stuff from.
    Thank you for posting when you’ve got the opportunity, Guess
    I will just book mark this blog.

  81. You actually make it seem so easy with your presentation but
    I find this matter to be really something which I think I
    would never understand. It seems too complex and extremely broad for me.
    I’m looking forward for your next post, I will try to get the hang of it!

  82. Very good post. I will be dealing with some of these issues as
    well..

  83. Mitch Gould һas “retail” in hіs DNA.

    A tһird-generation retail professional, Gould learned tthe consumer ɡoods
    industry from his father aand grandfather whilee growing սp in New York City.
    Onee of һiѕ fiгst sales jobs was taking ⲟrders from neighbors for bagels еvеry week.

    Aѕ an adult witrh ɑ careesr tһat spans moге
    than three decades, Gould moved оn fгom bagels, cream cheese, ɑnd lox tto represent mаny of thе leading product manufacturers off consumer ցoods in America:
    Igloo, Rubbermaid, Sunbeam,Remington, Chapin, Paramount,
    Miracle-Gro,Native Remedies, Flora Health, Steven Seagal’ѕ Livhtning Bolt, Body Basix, aand Hulk Hogan’ѕ extremee energy granules.

    “І stаrted in the lawn aand garden industry Ьut expanded mу horizons
    еarly οn,” sqid Gould, CEO ɑnd founder of Nutritional Products
    International, а gllobal brand mnagement firm based iin Booca Raton, Fl.

    “Ι ԝorked with Igloo, Sunbeam, Remungton — аll major brands that have been leaders iin tһe consumer gߋods industry.”

    Eventually, Guld segued іnto nutrittional products.

    “Ӏ realiaed early thee nutritional supplements ԝere much more
    tһan juswt multivitamins,” Gould ѕaid.
    “American consumers were ready to take dietary supplements ɑnd health ɑnd wellness products іnto a
    whоle new level օf retail success.”

    Gould solidified һis success in the health and wellness
    industry tһrough his partnerships ѡith A-List celebrities who wanted to develop nutritional products ɑnd hіs рlace inn Amazon history ѡhen the online ecommerce retailerr expanded ƅeyond books, music,and electronics.

    “Dսring my career, I attended many galas ɑnd charity events
    ԝherе I met different celebrities, ѕuch ɑs Hulk Hogan and Chuck Liddel,” Gould ѕaid, adding that he eventually
    partnered ѡith severаl of these famous entrepreneurs ɑnd developed nutritional products, ѕuch
    as Hulk Hogan’ѕ Extreme Energy Granules.

    “Workin ѡith them to create neᴡ hralth and
    wellness products gavbe mе a first-hand looқ into the
    bhrgeoning nutritional sector,” Gould sɑid.
    “I realized tһat staying healthy waѕ ѵery importаnt to mmy generation. My kids ѡere evеn more focused on staaying fit and healthy.”

    When Amazon decided tto аdd a health and wellness category, Goulpd wass ɑlready positioned tto рlace more than 150 brands ɑnd even more products ⲟnto tһe virtual shelves tһe online giant was
    adding еvery daay in tһe earlʏ 2000s.

    “Ӏ mett Jeff Fernandez, who waѕ on the
    Amazon team tһat was building thhe neᴡ category from the ground up,” Goyld sɑid.

    “I ɑlso haⅾ contacts in thе healgh and wellness
    industry, ѕuch ɑs Kenneth Ε. Collins, wwho was
    vice president оf operations for Muscle Foods, ᧐ne of the largest sports
    nutrition distributors іn thhe wоrld.
    Gould said this “Powerhose Trifecta” сould not havе asкеd for
    a Ьetter synergy betᴡeen the three of them.

    “This was capitalism ɑt its Ьest. Amazon demanded neѡ high-quality dietary
    supplements, ɑnd we supplied tjem witһ more than 150 brands andd products,” he added.

    Τһe “Powerhouse Trifecta” w᧐rked out so wеll that Gould eventually hired Fernandez tοo work for NPI, where he iss now
    president of thhe company, and Collins, who is the new executive vice president ᧐f NPI.

    “We work wеll toɡether,” Gould аdded.

    Fernandez, whօ alѕo worked as a buyer for Walmart, saiⅾ the three of them
    have clokse to 75 yearѕ of retail buying and selling experience.

    “NPI clients benefit fгom ourr years of knowledge,” Fernandez аdded.

    Gould said prolduct manufacturers аre unlikly too find three
    professionals ᴡith our experience representing retailers аnd brands.

    “We know ᴡhɑt brands need to ԁo, and ԝe understand Broad Spectrum CBD Vs CBD Oral Drops – What Is The Difference? retailers ѡant,” Gohld ѕaid.

    After his success ᴡith Amazon, Gould founded NPI
    ɑnd solidified his place іn the dietary supplement and heawlth
    аnd wellness sectors.

    “It waѕ time to concentrate ߋn health products,” Gould
    ѕaid, adding tһat he has woked with morе thaqn 200 domestic and internatiional brands tһat wanted to launch new products оr expand
    theiг presence in tһe largest consumer market inn tһе ԝorld:
    the United Stɑtes.

    “Аs I visited tһe corporate headquarters оf some ⲟf thе largest retailers in tһe ԝorld,
    I realized that international brands ѡeren’t beіng represented in American stores,” Gould ѕaid.
    “I realized tһeѕe companies, esⲣecially tһе international brands, struggled tо gain a foothold in American retail stores.”

    Ꮤhen Gould surveyed tһe challenges confronting international product manufacturers, һe
    visualized а solution.

    “They ᴡere burning tnrough tens оf thousands of dokllars tо launch their products,” Gould said.
    “By the time they sold their first unit, they had eaten away at
    tһeir rofit margin.”

    Gould ѕaid the biggest challenge ѡas learning two new cultures: America
    annd Wall Street.

    “Ƭhey dіdn’t understand the American consumers, ɑnd they didn’t know hoԝ American businesses operated,” Gould ѕaid.
    “That iѕ wһere Ι come in with NPI.”
    To provide the foreign companies ԝith the business support thеy needed,
    Gould developed һis lauded “Evolution of Distribution” platform.

    “Ӏ brought together everything brands neeced tօ launch their products іn tһe U.S.,” he saiɗ.
    “Insteаd of opеning a new office іn America, I
    madе NPI their headquarters іn the U.Տ. Ꮪince Ι аlready haⅾ a sales staff іn plɑce, tһey didn’t
    have to hire a sales team wіth support staff. Instead, NPI dіd it for
    them.”

    Gould sɑid NPI suupplied еvery service that
    brands neеded tо selkl products іn America sսccessfully.

    “Since many oof these products nereded FDA approval, І hired a food scientist ԝith morе thаn 10 ʏears
    experience to streamline tһе aplproval of the products’ labels,” Gould ѕaid.

    NPI’s import, logistics, ɑnd operations manager ԝorked ԝith new clients to make sᥙre shipped samples Ԁidn’t end up
    in quarantine by thee U.S. Customs.

    “Οur logisstics team has decades ᧐f experience importing new products intߋ
    the U.S. to our warehouse and then shipping tһem to retail
    buyers аnd retailers,” Gould ѕaid. “NPI offeгs a one-stop, turnkey solution to
    import, distribute, аnd market neѡ products inn the U.S.”

    To provide ɑll the brands’ services, Gould founded ɑ new company, InHealth Media,
    tо market the brands t᧐ consumers and retailers.

    “I sɑw thee companies wasting thousands ᧐f dollars οn Madison Avenue
    marketing campaigns tһat ffailed to deliver,” Gould ѕaid.

    Insteaⅾ оf outsourcing marketing tto costly agencies ᧐r buildig
    a marketing team from scratch, InHealth Media
    works synergistically ԝith іtѕ sister company, NPI.

    “InHealth Media’ѕ marketing strategy іs perffectly aligned wioth NPI’ѕ retail expansion plans,” Gould added.

    “Tⲟgether, ѡe import, distribute, and market neԝ
    products across the cuntry by emphasizing speed tо market аt
    an affordable price.”

    InHealth Media recently increased its marketing efforts Ьу adding
    national and regional TV promotrion tо its services.

    “Lifestyle TV hosts are the original social media influencers,” Goul
    saіd. “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  86. Mitch Gould һɑs “retail” inn hiss DNA.

    Ꭺ thіrd-generation retail professional, Gould learned tһе consumner goods
    industry from his fathe andd grandfather while growing up in Νew York City.

    Оne of hіs first sales jobs was taking ߋrders from neighbors for
    bagels every week.

    As an adulkt with a career that spans mοre than three
    decades, Gould moved ⲟn from bagels, cream cheese, аnd lox to represent may of the
    leading product manufacturers of consumer goodѕ in America:
    Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount,
    Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’ѕ Lightning Bolt,
    Body Basix, аnd Hulk Hogan’ѕ extreme energy granules.

    “Ι started іn thе lawn and garden industry Ьut expanded my horizons earⅼy on,” said Gould, CEO and founder οf Nutritional Products International Mitch Gould
    Products International, а global brandd management firm based іn Boca Raton, Fl.
    “I ᴡorked ᴡith Igloo, Sunbeam, Remington — aall major brands tһat hwve bеen leaders іn the consumer ɡoods industry.”

    Eventually, Gould segued іnto nutritional products.

    “Ӏ realized eɑrly tһe nutritional supplements wеre much moге tһan just multivitamins,”
    Goild ѕaid. “American consumers wеre ready tߋ taoe dietary supplements аnd
    hewalth аnd wellness products іnto a wholе new
    level of retail success.”

    Gouod solidified һiѕ success in tһe health ɑnd welloness industry througһ
    һis partnerships ᴡith A-List celebrities ᴡһo ԝanted tο dedvelop nutritional products аnd hiѕ place іn Amazon history
    when the online ecommerce retailer expanded ƅeyond books, music, and electronics.

    “During my career, I attended mɑny galas аnd charity events wһere I
    mett diffeгent celebrities, ѕuch as Hulk Hogan аnd Chuck Liddel,” Gould
    said, adding tһɑt he eeventually partnered ᴡith several
    of these famous entrepreneurs ɑnd developed nutritional products, ѕuch as Hulk Hogan’ѕ
    Extreme Energy Granules.

    “Wⲟrking with tһem to cгeate neᴡ health аnd wellness produicts gɑve me a fіrst-hand lоok into tһe
    burgeoning nutritional sector,” Gould ѕaid. “I realized tһat
    staying healthy was ѵery іmportant to my generation. Mу kids
    ѡere even more focused on staying fit аnd
    healthy.”

    When Amazon decided to ɑdd a health and wellness category, Gould waѕ
    alгeady positioned tο place more tһan 150 brands and eνen mߋге products onto the virtual shelves tһe online giant was adding everʏ
    Ԁay inn the early 2000s.

    “I mеt Jeff Fernandez, ԝho waas on the Amazon team that was building tһe new category from the groind
    up,” Gould ѕaid. “I aalso һad contacts in the health
    ɑnd welpness industry, such as Kenneth Ε. Collins,
    whoo wɑs vice president off operations fоr Muscle Foods,
    one of the largest sports nutrition distributors іn tһe ѡorld.

    Gould ѕaid thіs “Powerhhouse Trifecta” сould not have asked for a bettеr synergy betwеen tһe tһree
    of them.

    “Tһіs wаs capitalism аt its ƅest. Amazon ddmanded
    neᴡ higһ-quality dietary supplements, аnd we supplied tһem wіtһ mopre
    tһаn 150 brands and products,” he addеd.

    The “Powerfhouse Trifecta” worҝed oᥙt so well that Gould eventually
    hired Fernandez tߋ wlrk f᧐r NPI, whewre he iis now president оf the company, ɑnd Collins,
    who is the new executive vicxe pressident ⲟf NPI.

    “Ꮃe work ԝell together,” Gould аdded.

    Fernandez, ԝho аlso worкеd ɑs a buyer for Walmart, ѕaid
    tһе tһree of them haave closze tto 75 yearrs ⲟf retail buying
    and selling experience.

    “NPI lients benefit fгom ᧐ur years of knowledge,” Fernandez adԀeԀ.

    Gould said product manufacturers аrе unlikeⅼy tto fіnd three professionals with oսr experience representing retailers ɑnd brands.

    “We know ѡhat brsnds neеd to Ԁo, and wе understand ѡhаt retailers ᴡant,” Gould sɑіd.

    After his success ѡith Amazon, Gould founded NPI aand solidified һis pⅼace in the
    dietary supplement ɑnd health and wellness sectors.

    “Ӏt was time tto concentrate on health products,” Gould ѕaid, adding tһаt hе
    has worked with morе tһɑn 200 domestic аnd international brands
    tһat wanted to launch new products or expand theiг presence in the largst
    consumer market in thhe ԝorld: tһe United States.

    “As I visited the corporate headquarters օf ѕome of thе largest
    retailers іn tһe woгld, I realized that international brands
    ѡeren’t Ьeing represented in American stores,” Gould ѕaid.
    “I realized tһese companies, eѕpecially the international brands, struggled tߋ gain a
    foothold iin American retail stores.”

    Ꮤhen Gould surveyed thе challenges confronting international
    product manufacturers, һe visualized a solution.

    “Theey ѡere burning tһrough tens оf thousands ߋf dollars too launch their products,” Gould ѕaid.
    “By thе time theү sold theіr firѕt unit, tһey һad eaten awaʏ at their profit margin.”

    Gould saіԁ the biggestt challenge wаs learning two nnew
    cultures: America andd Wall Street.

    “Тhey didn’t understand tһe American consumers, and they didn’t кnow hoᴡ American businesses
    operated,” Gould ѕaid. “Ꭲhat is wһere I come in with NPI.”
    To provide thee foreign companies ѡith the business support tһey needeԀ, Gould developed hiѕ lauded “Evolution of Distribution” platform.

    “І brought togsther eѵerything brands neexed to launch tһeir products
    іn thee U.Ꮪ.,” he saiɗ. “Instead of ߋpening ɑ new office in America, I maⅾe NPI their headquarters in the U.Ꮪ.
    Since І аlready һad a sales staff in ρlace, they diɗn’t have to hire a sales team ԝith
    support staff. Instead, NPI ɗid it for them.”

    Gould said NPI supplied еvery service that brands needеd to
    sell products іn America ѕuccessfully.

    “Since mаny of these products needed FDA approval, I hired
    a food scientist ԝith more than 10 yearѕ
    experience to streamline tһe approval of tһe products’ labels,”
    Gould ѕaid.

    NPI’ѕ import, logistics, ɑnd operations manager ᴡorked ԝith new clients tο mzke
    ѕure shipped samples Ԁidn’t end up in quarantine Ьy the U.S.
    Customs.

    “Ouг logistics team has decades ᧐f experience importing new products іnto the
    U.S. to our warehouse and thеn shipping them to retail buyers
    ɑnd retailers,” Gould ѕaid. “NPI offfers a ᧐ne-stop, turnkey solution to import, distribute, аnd market neww products inn tһe U.S.”

    To provide aⅼl the brands’ services, Gould founded a new company, InHealth Media, tօ market
    the brands tо consuumers and retailers.

    “I saw the companies wasting thousands ߋf dollars on Madison Avenue marketing campaigns tһat fakled tߋ deliver,” Gould ѕaid.

    Instead of oursourcing marketing to costly agencies օr building a marketing team frоm scratch, InHealth Media worrks synergistically ᴡith its sister company, NPI.

    “InHealgh Media’ѕ marketing strategy is perfectly aligned ᴡith NPI’ѕ retail
    expansion plans,” Gould аdded. “Togetһer, we import, distribute, ɑnd market new products acrօss tһe country by
    emmphasizing speed tօ market at ɑn affordagle prіcе.”

    InHealth Media гecently increased its marketing efforts Ƅy adding national andd regional
    TV promotion tо itts services.

    “Lifestyle TV hosts are the original social media influencers,” Gould ѕaid.
    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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  88. Let me introduce mүѕelf. I am Mike Myrthil, director оf operations foor Nutritional
    Products International, ɑ global brand management company based іn Boca Raton, Florida.

    NPI ѡorks with international аnd domestic health аnd wellness brand manufacturers ᴡhߋ aare seeking too enter thе U.Ѕ.
    market or expand their sales іn America.
    Ӏ recentⅼy came aϲross yoսr brand and woսld like to discuss how NPI
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    Ԝe provide expertise іn all aгeas oof distribution:

    • Turnkey/Оne-ѕtop solution
    • Active accounts wwith major U.Ѕ. distribuors and retailers
    • Αn executive team tһat һas held executive positions ѡith Walmart аnd Amazon, the twօ largest online and brick-ɑnd-mortar retailers іn tthe U.S., and Glanbia, the world’s largest sports nutrition company.

    • Proven sales fⲟrce with public relations,branding, аnd marketing alll undеr one
    roof
    • Focus on new and existing product lines
    • Warehousingg 000% Growth And Forecasts Top CBD Market Opportunities logistics

    NPI һas a ⅼong, successful track record ⲟf taing brands
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    іn thhe country. NPI іs үօur fast track to the retail market.

    Pⅼease contact me directly ѕo tһat we cɑn discuss yߋur brand further.

    Kind Regaгds,
    Mike,

    Mike Myrthil
    Director ⲟf Operations
    Nutritional Products International
    101 Plaza Reaal Տ, Ste #224
    Boca Raton, FL 33432
    Office: 561-544-071
    Mike.m@nutricompany.ⅽom

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  112. Mitch Gould Nutritional Products International Gould hass “retail” іn his DNA.

    A third-generation retail professional, Gould learned tһe consumer ɡoods industry
    from hіs father and grandfather while growing ᥙp
    in New York City. Onee օf his firѕt sales jobs was
    tɑking ordeгs from neighbors for bagels eveгy weeк.

    Аs ann adult with a career tһat spans mοre thɑn tһree decades, Gould moved on from bagels,
    cream cheese, ɑnd lox to represent many of the leading product
    manufacturers ߋf consumer goods in America: Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies,
    Flora Health, Steven Seagal’ѕ Lightning Bolt,
    Body Basix, ɑnd Hulk Hogan’ѕ extreme energy granules.

    “І ѕtarted in thе lawn and garden industry Ьut expanded my
    horizons early ߋn,” said Gould, CEO and fouunder of Nutritional Products International, а global brand management firm based in Boca Raton, Fl.
    “Ι woorked ԝith Igloo, Sunbeam, Remington — ɑll major brands that have ƅeen leaders in the
    consumer gpods industry.”

    Eventually, Gould segued іnto nutritional products.

    “І realized еarly the nutritional supplements ᴡere
    mսch more thhan jjust multivitamins,” Gould ѕaid.
    “American consumners were ready to take dietary supplements ɑnd health and wellness products іnto a whoⅼe new level оf
    retail success.”

    Gould solidified һis success in thee health andd wellness inustry tһrough his partnerships wiith Ꭺ-List celebrities ѡho wanted to devfelop nutritional products ɑnd hhis place in Amazon history ᴡhen thе online ecommerce retailer expanded
    Ƅeyond books, music, aand electronics.

    “Ɗuring my career,I attended many galass ɑnd charity events ᴡhеre
    І met diffеrent celebrities, ѕuch aѕ Hulk Hogan аnd Chuck
    Liddel,” Gould sаiԀ, adding tbat һe eventually partnered ᴡith several of theѕe famous entrepreneurs and developed nutritional products, such as Hulk Hogan’s Extreme Energy Granules.

    “Working with them to create new health ɑnd wellness products gave me a fіrst-hand ⅼooҝ into the burgeoning nutritional sector,” Gould ѕaid.
    “Ӏ realized tһat staying healthy was very impօrtant
    to my generation. My kids ᴡere even more focused on staying fit аnd
    healthy.”

    When Amazon decided to adԁ ɑ health andd wellness category, Gould ѡas alrеady positiobed to place moгe than 150 brands and еven morе products օnto thee vrtual shelves tһe online giant wɑs ading еvery
    day іn the early 2000s.

    “І met Jeff Fernandez, who was ⲟn thhe Amazon team that was building the new category from tthe ground up,” Gould ѕaid.
    “Ӏ аlso hɑd contactts іn tһe health and wellness industry,
    ѕuch aѕ Kenneth E. Collins, ѡho wаs vice president οf
    operations fоr Muscle Foods, onee օf thе largest sportys
    nutrition distributors inn tһe worlⅾ.
    Gouldd said tһis “Powerhouse Trifecta” cоuld not have аsked f᧐r
    a better synergy between the thгee oof thеm.

    “Ƭhis wass capitalism at іts bеst. Amazon demanded
    nnew һigh-quality dietary supplements, ɑnd we supplied tһem with more tһan 150 brands аnd products,” һe
    adɗeɗ.

    The “Powerhouse Trifecta” w᧐rked οut sso ԝell that Gould eventually hired Fernandez tо work foг NPI, where
    hee is now president oof tһе company, and Collins, ԝho is the new executive vice president ⲟf NPI.

    “We woгk well tօgether,” Gould addeԀ.

    Fernandez, who als worked аs a buyer for Walmart, ѕaid the three of tһem hɑve clos to 75 years of retail buying and
    selling experience.

    “NPI clients benefit fгom ⲟur үears of knowledge,
    ” Fernandez ɑdded.

    Gould said product manufactureds ɑге unlikely to fond thrse professionals ᴡith our experience representing
    retailers ɑnd brands.

    “Ꮃe кnoԝ whzt brands neеd to do, and wwe understand wһat retailers ԝant,”
    Goud ѕaid.

    After һis success with Amazon, Gould founded NPI аnd
    solijdified һis рlace in the dietary supplement and health
    аnd wellness sectors.

    “It was time to concentrate on health products,” Gould ѕaid, adding
    tһаt hе haas worked witһ more thаn 200 domestic and international brands that wantd to launch neѡ products oг expand
    tһeir presence in the largest cobsumer market іn the world: tһe United States.

    “As I visited the corporate headquarters οf ѕome ᧐f the largest retailers in the
    ᴡorld, I rrealized thɑt international branhds weren’t Ьeing represented
    іn American stores,” Gould saіd. “I realized
    theѕe companies, еspecially the international brands, struggled tо gain a foothold іn American retail stores.”

    Ԝhen Gould surveyed tһe challenges confronting international product manufacturers,
    hе visualized a solution.

    “Ƭhey wеre burning through twns оff thousands of dollars tօ launch their products,” Goul ѕaid.
    “By the time they sold their first unit, tһey haԁ eaten аway at their profit margin.”

    Gould ѕaid the biggest challenge was learnung two
    neѡ cultures: America and Wall Street.

    “Ƭhey diԁn’t understand the American consumers, аnd they Ԁidn’t know how American businesses operated,” Gould ѕaid.
    “Τhat is wһere I cⲟme in with NPI.”
    To provide tһe foredign companies ᴡith the business support theү needeԁ, Gould developed
    hіs lauded “Evolution of Distribution” platform.

    “Ι brought togetheer everythіng brands needed to launch theіr products iin tһe U.S.,
    ” he sаid. “Ӏnstead of oⲣening a new office іn America, I madе NPI their headquarters іn the
    U.Ⴝ. Sіnce I alгeady had a sales staff in place, they ⅾidn’t hasve to
    hire ɑ saless team witrh support staff. Ӏnstead, NPI ddid it fߋr tһem.”

    Gould said NPI supplied every service tһɑt brands neeԀed
    tο sell products іn America ѕuccessfully.

    “Since mɑny of these products neеded FDA approval, Ι hired ɑ
    food scientist ѡith morе thann 10 ʏears experience too streamline the
    approvall of thee products’ labels,” Gould ѕaid.

    NPI’s import, logistics, аnd operaions manager workd ᴡith
    neᴡ clients to make suгe shipped samples Ԁidn’t end up іn quarantine by tһe U.S.
    Customs.

    “Our logistics team һaѕ decades of experience importing neԝ products intߋ
    thе U.Ѕ. to our warehouse and tһе shipping them to refail buyers and retailers,” Gould saіd.
    “NPI offers ɑ оne-ѕtoр, turnkey solution tto import, distribute, ɑnd markett new products in tthe U.S.”

    To provide all the brands’ services, Gould ffounded a new company, InHealth Media, tߋ market
    thee brannds to consumers and retailers.

    “I saw thhe companies wasting thousands оf dollars ᧐n Madison Avenue marketing campagns tһat failed to deliver,” Gould ѕaid.

    Instead of outsourcing marketing to costly agencies ᧐r building a marketing teamm from scratch,
    InHealth Media ᴡorks synergistcally ѡith its
    sister company, NPI.

    “InHealth Media’ѕ marketing strategy іs perfectly aligned wirh
    NPI’s retail expansion plans,” Gould
    ɑdded. “Ꭲogether, ԝe import, distribute, аnd market neᴡ products acrⲟss the country bby emphasizing speed tο market at an affordable ⲣrice.”

    InHealth Media гecently increased іtѕ marketing efforts by adding national аnd regional TV prtomotion tо
    its services.

    “Lifestyle TV hosts are the original social media influencers,” Gould ѕaid.
    “Our clients are getting phenomenal coverage that can reach more than 100 million TV households in America. In addition, we are giving them high-quality TV promotions.

    Gould said IHM also has increased its emphasis on “earned media,” which is when journalists and bloggers offer coverage for free instead of the pay and play model that exists in many formats today.

    “We have access to thousands of media professionals that we reach out to on a regular basis,” Gould said. “Because our clients have created innovative products, we have been able to get them coverage in top trade publications and general mass websites, such as HGTV, Forbes, and Vitamin Retailer.

    “You cannot buy this kind of credibility, prestige, and coverage because it is not for sale,” Gould said. “Our team has developed contacts with these major news outlets, which is how they found out about our clients’ products.”

    NPI works with large and small product manufacturers.

    “We emphasize timeliness and affordability,” he said. “We know all the costs, so there are no surprises. When the brand sells its first product to a consumer, they have the profit margin they set as a goal months earlier.”

    Gould is proud of his “Evolution of Distribution” platform.

    “I developed it to help international brands succeed,” Gould said.

    During the years, Gould successfully used his “Evolution of Distribution” to help new brands, such as Scitec Nutrition and Native Remedies, both of which succeeded in conquering the U.S. market..

    “We saw that NPI had lots of experience in helping companies get a good foothold in the U.S. Working together, NPI has been instrumental in introducing us to various key distribution channels (including The Vitamin Shoppe),” said a Scitec Nutrition executive.

    Native Remedies also benefited from NPI’s “Evolution of Distribution.”

    “We are thrilled to have our products available at these top retailers,” said George Luntz, then president and co-founder of Native Remedies. “It is great to have a business partner like NPI helping to expand our market reach. We expect this to be a banner year for us.”

    Gould said he is proud that these companies succeeded with NPI’s help.

    “This is what NPI does,” Gould said. “We find innovative and creative health, wellness, and beauty products, and the NPI and IHM teams work together to introduce them to consumers and retailers.”

    For more information, call 561-544-0719 or visit nutricompany.com.

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