The BMW Group, is always at the forefront of innovation

The BMW Group named the prototype “BMW i Vision Dee”, the car was presented at the annual consumer electronics event in Las Vegas during a mini-show where appeared Arnold Schwarzenegger.

BMW had already presented at the same show last year a car that could change colors, but only gray. The bodywork of the new prototype can display a whole range of colors, uniformly, in stripes or in checkerboards.

The “i Vision Dee” prototype is a concept, but is supposed to inspire the manufacturer’s new vehicles. The possibility of projecting information such as speed and direction on the entire width of the windshield for example will be available from 2025.

The BMW group also mentioned the possibility of projecting images in augmented reality, or even transforming the entire windshield into a screen, technologies that are supposed to allow mixing “the real and virtual worlds”.

The concept is to create, thanks to a set of software, a “companion” offering a personalized experience, said the boss of the group, Oliver Zipse: the name Dee is an acronym for “Digital emotional experience”.

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The BMW Group, is always at the forefront of innovation

Home » The BMW Group, is always at the forefront of innovation

The BMW Group revealed on Wednesday, January 4 in Las Vegas a prototype car that can change color and features digital technologies inside the cabin, such as the projection of information on the entire width of the windshield. The BMW Group named the prototype "BMW i Vision Dee", the car was presented at the annual consumer electronics event in Las Vegas during a mini-show where appeared Arnold Schwarzenegger. BMW had already presented at the same show last year a car that could change colors, but only gray. The bodywork of the new prototype can display a whole range of colors, uniformly, in stripes or in checkerboards. The "i Vision Dee" prototype is a concept, but is supposed to inspire the manufacturer's new vehicles. The possibility of projecting information such as speed and direction on the entire width of the windshield for example will be available from 2025. The BMW group also mentioned the possibility of projecting images in augmented reality, or even transforming the entire windshield into a screen, technologies that are supposed to allow mixing "the real and virtual worlds". The concept is to create, thanks to a set of software, a "companion" offering a personalized experience, said the boss of the group, Oliver Zipse: the name Dee is an acronym for "Digital emotional experience".