Social media platforms are becoming increasingly powerful
According to the Digital Report 2020 produced by Hootsuite and We Are Social, nearly 4.14 billion people use social media every month! And this growth is not expected to slow down: every second, nearly 14 people discover and use them.
The mobile internet is booming. This study notes in particular that nearly 99% of social network users are connected from their smartphone. Moreover, 94% of French Internet users aged 16-64 now have a cell phone.
In addition, this second major point of this global study: an acceleration of social media adoption. The report indicates that 450 million people have started using social media in the last year, an annual growth of more than 12%.
And clearly, social networks have mastered the art of loyalty, some would say addiction… With the increase in the number of people using social media and the internet in general, screen time has also increased during periods of confinement.
This is a finding shared with another GlobalWebIndex study. On average, Internet users spend 2h30 per day on these platforms.
This study also notes the success of streaming sites and indirectly the slow decline of “classic” television. Every day, Internet users watch audiovisual content for 3.5 hours, including 1.5 hours on streaming platforms like Netflix and Disney+.
Half of French Internet users watch streaming TV content via a subscription each month.
With the containment measures, the audience of social networks has exploded. Some sites are posting record results like Instagram, which recorded the highest number of new users between July and September 2020. A more dynamic growth than that of Facebook.
In addition, Instagram’s advertising audience has also exceeded 76 million in the last three months, and in the month of October the total was 1.16 billion. As a result, Instagram’s growth is about 20 times faster than that of Chinese giant Tencent’s leading platform WeChat.
Snapchat recently recorded 16 million new users from India after TikTok was banned in the country. Twitter has also seen a strong growth in its audience with 27 million new subscribers. But this good result does not make up for the huge loss of 61 million users that occurred in the last quarter.
And in France? France has 39 million social network users. French Internet users are fans of video games, use voice command and search more and more and are particularly concerned about “fake news”.
Every month, French Internet users aged 16-64 spend 86% of their time online watching videos, 29% watching Vlogs, 51% listening to streaming music, 27% listening to podcasts.
Google is unsurprisingly the most visited site by French Internet users. Netflix comes in 13th position of the most visited sites in France, followed by Reddit in 14th. Aliexpress takes the 19th place and Twitch finishes the ranking at the 20th position.
YouTube, Facebook and Facebook Messenger are the most used social networks by French Internet users aged 16-64. Snapchat confirms its 6th place again this year, ahead of Twitter and Pinterest.
But this study also notes different awarenesses. Thus, 13% of French Internet users aged 16-64 track their screen time or use an application to limit the time spent on their screen.
67% are concerned about “fake news”, 60% say they are worried about the way companies use their data, 44% use ad blockers and 52% have deleted their browser cookies in the past month.