The boss of the Meta group and the boss of Instagram, Mark Zuckerberg and Adam Mosseri took the floor this Monday, to announce the arrival of NFT on Instagram. One more step in the Web3 for Meta!
Adam Mosseri for Instagram pointed out that content creators will now be able to share their digital artworks on social networks. Indeed, Instagram will incorporate a new publishing category, with a dedicated tab, represented by a hexagon-shaped icon and a checkmark in its center.
Users will be able to share their NFTs in the main Instagram feed, but also in Story or by message. These publications will be accompanied by a “shiny” effect, which will highlight them in the feed.
Currently, the platforms supported are Ethereum and Polygon, with Flow and Solana expected to arrive soon. As for compatible third-party wallets, we find Rainbow, MetaMask, Trust Wallet, and Coinbase. Dapper and Phantom should also be available soon.
“The creator economy is incredibly important to Instagram,” said Adam Mosseri. With the integration of NFTs on Instagram, then, the goal is to offer content creators a new, more secure way to monetize their audience.
For now, creators have a number of ways to earn money, but many of them are unpredictable and evolve quickly, explained the boss of Instagram.
Adam Mosserialso clarifies that publishing or sharing a digital collectible will not incur any additional costs.
For now, this new feature is available in the United States only, and for a limited number of creators. The social network explains that it wants to “start small, and learn from the community,” before rolling out the option more massively.
We think one of the unique opportunities we have is to make Web3 technologies available to a much wider range of people,” confirmed Adam Mosseri.
Mark Zuckerberg also spoke on the subject, indicating that NFTs would also be available on Facebook soon. The Meta founder also hinted that this feature could be extended to all of the group’s applications.
In addition, new types of NFT would seem to be in development: “We will also work on augmented reality NFT, essentially 3D NFT, which you can integrate into Instagram Stories using Spark AR. A new technology that would allow the digital artwork to be placed in 3D spaces, or projected into physical spaces.