Amazon launches into stores without salespeople
A small revolution is brewing at Amazon with clothes stores without salespeople. For those who don’t like to be bothered, it’s a dream but a nightmare for others who are looking for human contact, advice on size, etc. Amazon continues its expansion from e-commerce to stores with Amazon Styles, an experimentation of what could be a vision of the future with clothing stores where the job of a salesperson no longer exists and where everything will be done via a barcode with his phone.
Thus, Amazon will open a high-tech clothing store in Los Angeles during 2022 with technologies used in its logistics centers to combine the benefits of online and in-person shopping, despite accusations of abuse of dominance. For now, there is nothing like this in France.
Within the fitting rooms, a touch screen will allow customers to select different models and sizes, which will be brought to them “within minutes” by salespeople, thanks to “sophisticated technologies and processes” already used in the group’s warehouses. The company boasts that it can offer a much wider selection than traditional stores, in a less crowded space.
In the warehouses and at the checkout, labor will be present. But not sure it will last for the last category: consumers will be able to pay directly with Amazon’s biometric payment system that scans the palm of the hand.
According to Simoina Vasen, general manager of Amazon Prime, “we wouldn’t be doing anything in physical retail if we didn’t think we could dramatically improve the customer experience.” Yet, according to a study on the place of the salesperson in the age of digitalization, revealed in the topic at the top of this article, quality in-store advice would increase customer spending by 20%.