The death of a man with a destiny, the Austrian Dietrich Mateschitz
“Dietrich Mateschitz passed away today,” management wrote in an email to employees on Saturday, October 22, expressing its “sadness” and “gratitude for what he accomplished.”
Dietrich Mateschitz died of cancer.
Born in Austria on May 20, 1944, Dietrich Mateschitz created Red Bull – “Red Bull” in English – in 1984, after discovering the beverage at a Hong Kong hotel bar.
A rather self-effacing billionaire, he was considered by Forbes magazine to be Austria’s top fortune in 2022, estimated at 27.4 billion euros.
Dietrich Mateschitz had bet on sports sponsorship not to depend solely on the revenues generated by his energy drink as much as to offer him an unparalleled exposure.
The team’s Dutch driver, Max Verstappen, is world champion for the second year in a row.
In 2005, Red Bull bought the soccer club in the Austrian city of Salzburg, and then Leipzig in Germany. Both clubs have won trophies thanks to the brand’s significant investments.
Red Bull also sponsors sportsmen and women themselves, in all disciplines. Among them is the famous Brazilian footballer Neymar, whom Red Bull regularly features in miniseries.
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