Since Elon Musk took control of Twitter, it’s a cacophony
The billionaire, with clean hands, postpones the launch of Twitter’s controversial new subscription.
He said Tuesday, November 15, that the launch of Twitter’s new paid subscription was postponed to November 29, after 10 days of multiple controversies around the new owner’s flagship project.
“The relaunch of Blue Verified is pushed back to November 29 to make sure it’s concrete,” tweeted the social network’s chief executive.
Before Elon Musk acquired Twitter on Oct. 27, Twitter offered a free identity verification service for notable organizations and individuals on the one hand and a paid subscription to additional options on the other, dubbed Twitter Blue.
The man with the unexpected reactions launched the redesign of this subscription to add authentication, which all users can obtain regardless of their fame, for eight USD per month.
The new Twitter Blue has activated a week ago on iPhones amidst a total cacophony, a few days after half of the company’s 7,500 employees were laid off.
It was a nightmare two days, as many accounts posed as those of celebrities or big companies, from LeBron James to Nintendo. The pharmaceutical company Eli Lilly had to apologize on Thursday, November 10, after a successful tweet was sent out with an account in its name, featuring the blue check mark, promising free insulin.
What was supposed to be the “D” day, Friday, November 18, to have the opportunity to subscribe to “Twitter Blue” has been cancelled?
Within the program that will logically be launched on November 29, “any name change will cause the loss of the blue check mark until Twitter verifies the name,” promised Elon Musk on Tuesday, November 15.
Elon Musk also said that people who do not subscribe would lose the blue tick (if they had obtained it for free) in the coming months.
Anyway, the social network released a new gray badge, “Official,” for the notorious accounts last Wednesday.
The new boss of Twitter had decreed the same day that he removed this new label before the director of product development, Esther Crawford intervened to explain that the badge would be initially reserved for governments and organizations.
The lousy surprise is the massive layoffs that have continued this week within a shaken Twitter. In addition, an engineer was fired for a tweet from Elon Musk after having publicly questioned some statements of the whimsical executive, who considers himself the ultimate defender of free speech. It’s free speech except when it’s inconvenient.