Famous entrepreneur, Elon Musk has a plan to increase Twitter’s revenue by 5 times by 2028.

Elon Musk’s business plan for 2025 and 2028

The business star, Elon Musk, boss of Tesla, bought Twitter for $ 44 billion in late April 2022. Unsurprisingly, the billionaire has big plans for the platform, according to the pitch deck unveiled in The New York Times.

Please discover Elon Musk’s ambitious goals for Twitter :

Elon Musk predicts $26.4 billion in revenue by 2028. For comparison, the turnover of Twitter in 2021 was 5 billion dollars. The ambition of the billionaire is to multiply by 5 the revenues of Twitter.

The average revenue per user: The report also announces an increase in the average revenue per user, 30.22 dollars in 2028 against 24.83 dollars in 2021.

A number of users: 931 million active users by 2028 (600 million users by 2025). For comparison, the number of active users on Twitter is only 229 million users in 2022.

Twitter Blue subscriptions: $159 million in revenue by 2028 ($69 million by 2025) for its premium Twitter Blue subscription, launched in June 2021.

New “X” subscription: according to the report, Elon Musk is reportedly planning to launch a subscription called “X”, for now, in 2023 that could have 104 million users by 2028.


Subscriptions (in aggregate): Subscriptions revenue is expected to reach $10 billion in 2028.

Advertising revenue: Advertising is expected to account for 45% of Twitter’s revenue, up from 90% currently (2020 figures). Thus, advertising revenues would represent $12 billion in 2028.

Payment activity: a payment activity could be developed in 2023 on Twitter (little information on this subject), which would generate revenues of up to 1.3 billion dollars in 2028.

A number of employees: 2,700 new employees by 2025. Currently, there are about 7,500 employees.
Thus, Elon Musk wants to diversify Twitter’s business model, focusing on the potential of subscription-based models. These goals seem difficult to achieve when you take a closer look at Twitter’s numbers.

What could change on Twitter with Elon Musk
Here are some things that could change with Elon Musk at the helm of Twitter:

Less stringent moderation rules,
New features such as a button to edit tweets after publication or the possibility to send tweets longer than 280 characters.
An algorithm that would become open-source to make publicly available the elements that determine what appears on a user’s Twitter feed.

Also, an exit from the stock market for Twitter.
A change of CEO.